VP, Events & Activation

We are seeking an experienced VP, Events & Activation in Petaling Jaya. You will be responsible for defining and personally executing BJAK’s overall Events and Brand Activation strategy across ASEAN.

Your hands-on focus will be on designing, securing, and managing high-impact events and strategic sponsorships that directly generate brand awareness, drive traffic to the platform, and increase policy conversions. You will manage the necessary teams and resources to ensure all activities deliver a strong, measurable ROI.

What You'll Do

• Define, secure, and execute a high-impact calendar of events, sponsorships, and activations (e.g., owned branded events, conferences, customer appreciation nights, mini-concerts, exhibitions, community roadshows, co-branded programs) designed specifically to drive immediate policy quote requests and customer acquisition for BJAK.

• Lead the end-to-end management of all physical activations, including venue sourcing, vendor negotiation, contract execution and logistics. Ensure all events are flawlessly executed, highly scalable, and fully compliant with local regulations.

• Maintain absolute adherence to BJAK's brand guidelines across all physical assets and event touchpoints. Deliver a premium, engaging customer experience that actively educates consumers on the benefits of using an insurance aggregator.

• Establish rigorous measurement frameworks for every event, setting clear KPIs beyond foot traffic (e.g., Cost Per Quote, Event-Generated Conversion Rate). Present hands-on performance reports to the executive team, demonstrating the tangible business ROI of activation spending.

• Collaborate intensely with the Marketing teams to ensure a seamless conversion funnel. This includes managing event-specific technology for on-site lead capture, post-event nurturing, and effective handover of qualified leads to the sales channel.

The right fit has:

• Minimum 3+ years of progressive experience in Events Management, Brand Activation, and Experiential Marketing

• Highly detailed and organized, capable in managing multiple workstreams simultaneously

• Possess strong branding and design sense, highly creative in-person launches.

• Proven track record of success in designing and executing large-scale, high-ROI events and sponsorships across multiple countries in ASEAN.

• Exceptional analytical and reporting skills, specifically the ability to translate event foot traffic and engagement into measurable business metrics like lead volume, quote requests, and conversion rates

• Must possess a strong personal drive and willingness to be directly involved in the planning, logistics, and on-the-ground execution of events.

• Demonstrated ability to manage remote teams, agencies, and vendors to deliver quality results consistently and on time.

What You’ll Get

• Competitive compensation with performance bonuses.

• Ownership of high-impact marketing campaigns with regional exposure.

• A fast-growth environment where your work moves the needle.

• Hybrid work flexibility with high autonomy and clear accountability.

• A chance to shape the future of a leading Southeast Asian fintech brand.