Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people’s lives and build an awesome organisation that inspires.
Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.
We’re now entering our next chapter — one powered by AI. We’re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it’s streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.
About the role
We’re looking for a Social Media Executive to help drive Careem’s social media presence and influencer strategy across the UAE. This role is perfect for a well-rounded social media marketer who thrives at the intersection of creativity, strategy, and execution, and who understands how to build buzz and brand love through influencers, creators, and cultural moments. You’ll support strategy and content across Careem’s Everything App verticals (food, grocery, pay, and more) with a focus on influencer initiatives.
What you'll do
Social media strategy & execution
- Support on social media strategy, management, and optimization across Careem’s UAE channels.
- Collaborate with vertical and marketing teams to execute content calendars, organic social content, and campaign activations.
- Partner with the paid media team to align earned and owned activities across the funnel.
- Drive social buzz around launches, key campaigns, and cultural moments.
- Collaborate with social teams to share insights, best practices, and creative learnings.
- Keep a close eye on emerging trends, platforms, and formats that can elevate Careem’s brand presence.
- Monitor and report on performance, identifying opportunities to optimize and communicate wins across teams.
Influencer Marketing
- Lead day-to-day influencer campaign management, from briefing to contracting, execution, and reporting.
- Support with influencer strategies that align with Careem’s brand tone, values, and campaign objectives.
- Build and maintain an influencer and creator database for UAE, ensuring diverse representation across the UAE.
- Vet, negotiate, and onboard influencers in coordination with legal and procurement teams.
- Track influencer performance through campaign reporting and data insights.
Attend influencer shoots, events, and activations to ensure smooth execution and creative alignment. - Act as a relationship builder with the creator community, staying connected to upcoming talent and trends.
What you'll need
- 2–3 years of experience in social media marketing and influencer campaign management, ideally with an agency.
- Strong understanding of UAE’s social media and influencer landscape, including top creators, agencies, and content trends.
- Deep knowledge of platforms: Instagram, TikTok, YouTube, X, Snapchat, and emerging channels.
- Strong creative instincts and the ability to craft stories that connect with local audiences.
- Excellent communication skills in English and Arabic. Arabic is a must.
- Strong project management and stakeholder coordination skills.
- A collaborative mindset, curiosity, and a passion for social culture and innovation.
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
