Growth Marketing Lead

Overview

CoinTracker makes cryptocurrency portfolio tracking and tax compliance simple. CoinTracker enables consumers and businesses to seamlessly track their cryptocurrency portfolio, investment performance, taxes, and more. We are a globally distributed team on a mission to enable everyone in the world to use crypto with peace of mind. Learn more about our mission, culture, and hiring process.

Some things we’re proud of

• 🛠️ Building foundational tools in the cryptocurrency space

• 📄 Over 1M tax forms generated

• 💲 $250B+ in cryptocurrency is tracked on CoinTracker (~over 5% of the entire crypto market)

• 🤝 Partnered with Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Phantom, Solana, and Uniswap

• 🗺️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google & Google[x]

• 💼 $100M+ venture capital raised from Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan, Claire Hughes Johnson, Gokul Rajaram, Serena Williams, Zach Perret

• 🌴 Awesome benefits

Your mission

Join CoinTracker as our first Growth Marketing Lead, owning the channels, analytics, and experimentation that fuel our next stage of growth. You’ll build and optimize a high-velocity growth engine across paid media, affiliates, SEO, and lifecycle — driving measurable acquisition, retention, and revenue impact.

This is a high-autonomy, high-impact role at the intersection of product, marketing, and data. You’ll partner with design, product, vendors, and leadership to bring discipline and velocity to growth marketing — perfect for someone who thrives in ambiguity, enjoys testing and learning, and wants to scale a consumer + enterprise crypto business.

Your one-year outcomes

• Scalable, efficient performance marketing program delivering net-new users and enterprise leads at or below target CAC.

• Affiliate program structured with tracking, incentives, and partner content reuse, driving meaningful incremental customers.

• SEO and organic experiments measurably increase traffic to priority surfaces.

• Attribution framework (via Roadway, Segment, Metabase, etc.) implemented and trusted by stakeholders.

• Growth experimentation roadmap validated with at least one new high-ROI channel (e.g., referral, co-marketing, gamification).

• Clear reporting and dashboards (Looker, Notion, Slack updates) enabling ROI visibility and resourcing decisions.

What you will do

• Own paid acquisition campaigns (Meta, Google, TikTok, Reddit, LinkedIn) — from strategy to creative testing and optimization.

• Manage and scale CoinTracker’s affiliate program, with structured tracking, incentives, and ROI analysis.

• Partner on SEO improvements and lightweight content/organic experiments.

• Implement and maintain attribution frameworks (pixels, CAPI, Roadway, Segment, SDKs) to measure impact with confidence.

• Build a campaign and experimentation calendar — ensuring high test velocity and tight learning loops.

• Collaborate cross-functionally with design, product, social, finance, and vendors to execute campaigns on time and with impact.

• Provide clear reporting on channel performance, ROI, and recommendations for budget allocation.

• Explore referral, gamification, and viral growth loops to unlock new sources of acquisition and engagement.

What we look for

• Role-agnostic

  • Impact: Demonstrated ability to drive business impact.

  • Mission alignment: Hungry and motivated about making progress towards our mission of enabling everyone in the world to use crypto with peace of mind.

  • Trust: Say what you believe. Do what you say.

  • Communication: Able to clearly talk about the details and also zoom out to the bigger picture.

• Role-specific

  • 8+ years of experience in growth or performance marketing, ideally in B2C fintech, SaaS, or marketplaces (crypto a plus).

  • Proven ability to run and optimize multi-channel paid campaigns with measurable ROI.

  • Hands-on experience with tracking/attribution tools (pixels, SDKs, CAPI, Segment, Roadway, Looker).

  • Affiliate program management and channel optimization experience.

  • Familiarity with SEO and lifecycle marketing best practices.

  • Strong analytical and testing mindset; comfortable building dashboards and frameworks.

  • Ability to thrive in ambiguity — strategic thinker and scrappy executor.

  • Curiosity about crypto and fintech trends, with the ability to translate insights into growth strategies.

The starting salary for this position is between $160,000 - $185,000 USD. Candidate's location does not impact the posted salary range. The actual compensation offered will be based on a variety of job-related factors including relevant skills, education, and experience. This position also includes equity in CoinTracker and benefits like medical, dental, vision, 401(k), life insurance, and PTO.