The Digital Marketing Specialist works with the rest of the Marketing team to curate and manage digital content for the company while monitoring and expanding the company’s brand via digital platforms.
They are responsible for researching, strategizing, and managing the digital media experience and the journey of both prospects and clients. Ownership includes pay-per-click campaigns, keyword research, and webpage optimization (SEO).
Responsibilities
- Use Google Analytics, Google Ads, and other relevant digital marketing tools
- Own and optimize online ad campaigns, including Google Ads, Bing Ads, and any future advertising campaigns and platforms
- Keyword research, including competitor research to identify keyword gaps
- Ad copy optimization
- Develop and implement search engine optimization (SEO) and pay-per-click (PPC) strategies
- Analyze and report on campaign metrics, including clicks, impressions, conversion rates
- Analyze the company’s digital presence (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Research and stay up-to-date on online advertisement trends
- Devise new ways of driving traffic to the company website(s)
- Coordinate digital marketing efforts with other departments and team
Requirements
- Experience with Google Ads and campaign optimization
- Strong understanding of ad copywriting and optimization
- Experience with reporting and analytics of campaign performance
- Understanding of SEO and keyword research
- Experience with Google Analytics is strongly preferred
- Positive attitude and willingness to continuously learn and develop marketing skills
- Strong verbal and written communication skills, including the ability to effectively facilitate and adjust communication styles to the audience
- Ability to maintain regular and punctual attendance
- Encourage a direct and positive relationship between the community and the company
- Able to thrive in a fast-paced environment
- Able to quickly learn new software and use systems accurately
Minimum Technical and Work Environment Requirements:
- Internet Connection:
- Primary internet connection with a minimum speed of 15 Mbps.
- Backup internet connection with at least 10 Mbps.
- Backup connection must be capable of supporting work during a power outage.
- Primary Device:
- Desktop or laptop equipped with at least:
- Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
- A minimum of 8 GB RAM.
- Backup Device:
- Must meet or exceed the performance of an Intel Core i3 processor.
- Must be functional during power interruptions.
- A functioning webcam.
- A noise-canceling USB headset.
- A quiet, dedicated home office space.
- Peripherals and Workspace: A smartphone for communication and verification purposes.
Benefits
- Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
- Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
- Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
- Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
- Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
- Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.
