We seek a dynamic and creative individual to join our team as a Community Specialist (Europe). The ideal candidate will be responsible for executing engagement strategies to foster meaningful interactions within our Evaluators Community, build brand awareness and loyalty, and collaborate closely with the Growth Engagement Team and the global community manager to align with global strategies. This role requires excellent community engagement skills, a passion for building relationships, and the ability to work with remotely located teams in different time zones.
Community Growth:
- Collaborate with the Growth Engagement Team to execute innovative strategies to attract new members to the Community across multiple channels, including job sites, forums, social media, and community groups.
- Identify and explore cities and countries across Europe that require growth initiatives.
- Lead creative engagement projects such as partnerships, university collaborations, magazines, travel retail, referral programs, and more, focusing on maximizing user acquisition.
- Leverage insights into market trends, behaviors, and preferences to tailor strategies that expand our reach and grow the Community across diverse demographics.
- Build strategic partnerships with influencers, content creators, and other relevant stakeholders to accelerate user acquisition.
Community Engagement:
- Foster a positive and engaged Community by promptly addressing inquiries and feedback to build long-term loyalty.
- Cultivate meaningful relationships with users through active engagement and participation across community channels.
- Work closely with the global community manager to ensure alignment with global strategies and initiatives.
- Collaborate with the Operations & Community Manager (Europe) to identify areas with the most need for engagement, rewards, and referral programs.
- Manage email campaigns, from creation and scheduling to deployment, ensuring they maximize engagement and retention.
- Continuously optimize email segmentation through CRM to target specific audience groups, including active, lost, and dormant users.
Analytics and Reporting:
- Monitor and analyze key performance indicators (KPIs) related to community engagement.
- Provide regular reports on the effectiveness of community initiatives.
- Use data insights to optimize engagement strategies for continuous improvement.
- Work within the budget and report monthly on the actual spending vs target.
Requirements
Must have:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in community engagement.
- Excellent interpersonal and communication skills.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Autonomous and independent thinking, ability to work with a remote team.
- Microsoft Office skills (Excel, PowerPoint).
Good to have:
- Passion and knowledge of luxury brands.
- Understanding of the retail industry and luxury market.
- Experience working with CRM Marketing tools (HubSpot).
Key Competencies:
- Rigorous organization and ability to multitask.
- Excellent time management and ability to meet deadlines under pressure.
- Hands-on, “roll-up-your-sleeves” attitude.
- Proactive attitude and takes the initiative, challenges the status quo.
- Ability to work under pressure and manage stress.
- Reliable and able to work remotely without supervision and deliver on KPIs and on time.
- Resourceful and has a problem-solving mindset.
- Open to change and think outside of the box to find new solutions.
- Ability to see the “big picture”.
Benefits
