Implementation of content strategy for internal and external marketing communications, including materials promoting firm capabilities across practices, industries, and offices.
Manages firm “editorial calendar,” encompassing activities fueled by marketing and business development, employee relations, DEI, recruiting and other firm business areas.
Writes and edits copy for web, collateral, digital platforms, produces talking points on occasion for firm leadership and internal events, (and possibly media pitches), ensuring firm’s communications standards are applied to internal and external messaging and that marketing materials are consistent in tone, quality and content.
Supervises and mentors 1-2 professional(s) s on the Marketing Communications team by contributing to our cohesive team dynamic, providing technical and professional guidance, and giving direct constructive feedback to develop team members. Guide them in juggling priorities and producing excellent work product.
Maintains a strong knowledge of the legal market and the capabilities of the firm nationwide, applying this knowledge to maximize the effectiveness of marketing initiatives.
May work with the Public Relations team and CMO to identify and leverage media opportunities
Manages the production of marketing collateral, brochures, practice profiles, placemats, announcements, invitations, etc.
Delivers periodic training both individually and in group settings to attorneys on topics such as media relations, best practices for social media, etc.
Requirements
Bachelor’s degree required
5+ years of experience in a law firm in a marketing department
