Digital Marketing Manager (B2B SaaS)

What’s the opportunity for a Digital Marketing Manager at Gearset?

• You’ll play a key role in owning our day-to-day digital performance. You’ll be executing across paid, organic and all things digital delivery.
• You’ll work collaboratively with the digital and wider marketing team to make sure channel activity is well targeted, properly measured and set up for success.
• You’ll have scope to improve how we run digital day to day; shaping and building repeatable processes, improving tracking consistency, experimenting with emerging channels and contributing ideas for smarter experimentation and automation.
• This is an individual contributor role. Ideal for someone who enjoys taking ownership of digital activity while still being hands-on with execution, optimisation and continuous improvement.

What you’ll achieve

• You’ll manage day-to-day paid campaigns, optimising budgets, bids, and audience targeting to ensure we are reaching high-intent segments with maximum efficiency.
• You’ll lead structured ad testing plans, refreshing creatives based on performance data and sharing insights that help the wider team evolve our visual strategies.
• You’ll collaborate on SEO and GEO initiatives, executing on-page optimisations, content refreshes, and technical updates to boost our organic visibility.
• You’ll maintain our stack (including GA4, GTM, and HubSpot), ensuring that all tracking, conversions, and dashboards are reliable and well-documented.
• You’ll support the growth of our digital funnel by executing A/B tests and CRO updates on key landing pages to improve user journeys and onsite conversion.
• You’ll build and document the digital workflows and playbooks that streamline our delivery, helping the team launch campaigns and product updates with consistency and speed.

About you

• B2B SaaS Expertise: You have proven experience in a digital marketing role within a tech environment, with a hands-on track record of managing and optimising paid media campaigns (specifically Google and LinkedIn Ads).
• Technical SEO & GEO Knowledge: You’re comfortable executing SEO and GEO fundamentals, including on-page improvements, content refreshes, and internal linking strategies to drive organic growth.
• Data Proficiency: You’re confident navigating the modern digital stack, with practical experience using tools like HubSpot, GA4, Google Tag Manager, and Looker Studio to ensure tracking accuracy.
• Analytical Mindset: You enjoy digging into performance data to spot trends, turning raw numbers into actionable insights that inform future experiments and optimisations.
• Delivery: You’re highly organised and process-driven, with the communication skills to manage recurring tasks reliably and collaborate effectively across the wider marketing team.

Great to haves

• Hands-on experience using HubSpot.
• Experience executing full-funnel B2B paid activity beyond core search and social.
• Knowledge of the Salesforce/ecosystem or similar platforms/markets.

Salary and benefits (the stuff you’d expect!)

• Salary is between £50k - £60k (depending on experience).
• This is a full time opportunity, working Monday to Friday with the option of flexible home working (for most of us that looks like 2-3 days a month in the office) 
• Opportunity to join our Long Term Incentive Plan
• Generous personal development budget for courses, conferences, or whatever is useful to your professional development in the role of up to £1500 per year
• Top end hardware provided
• Free lunch in the office
• 25 days holiday plus bank holidays (with the option to buy an extra 5 each year).
• Company pension plan (matching up to 5%)
• Bupa healthcare
• Life insurance & critical illness cover
• Discounted gym membership, as well as a range of health and wellness benefits