Head of Sales, HF

Key Responsibilities

• Own and lead the sales strategy, including revenue planning, pipeline development, and sales forecasting across all channels.
• Drive end-to-end sales execution for SME products and solutions, ensuring strong performance against growth and revenue targets.
• Build, lead, and motivate high-performing sales teams (direct sales, field, inside sales, and partnerships as applicable).
• Create scalable sales motions and go-to-market plans.
• Partner closely with Product, Marketing, Credit, Risk, Operations, and Technology teams to ensure sales readiness, smooth onboarding, and strong customer outcomes.
• Identify and unlock new revenue opportunities through upselling, cross-selling, partnerships, and new distribution channels.
• Monitor and manage sales KPIs, pipeline health, conversion rates, and portfolio performance to drive continuous improvement.
• Lead sales enablement efforts, including sales playbooks, training, performance management, and incentive alignment.
• Strengthen customer acquisition and retention by driving adoption of digital sales tools and improving the end-to-end sales experience.
• Ensure all sales activities adhere to compliance, governance, and risk management standards, particularly in a regulated environment.

Qualifications

• Bachelor’s degree in Business, Finance, Economics, Banking, or a related field.
• • 8-10 years total experience in financial services, fintech, banking, leasing, or SME-focused commercial roles.
  • 3–5+ years in a senior leadership capacity (e.g., Head of SME, SME Product Lead, Segment Director, Commercial Director)
• Proven track record of driving revenue growth, building sales teams, and scaling SME sales operations.
• Strong understanding of SME customers, go-to-market strategies, and sales performance management.
• Solid commercial judgment with basic credit and risk literacy in regulated environments.