Vice President, Global Fan Engagement & Product Marketing
•Nflcareers· 22h
📣 Marketing⏰ Full-time👔 Executive💰 $230k-315k🇺🇸 USA
22h ago
Heidihealth.Com.Au·about 1 month ago
🎓 A generous personal development budget of $500 per annum
🧠 Learn from some of the best engineers and creatives, joining a diverse team
🌏 The rare chance to create a global impact as you immerse yourself in one of Asia’s leading healthtech startups
🚀 If you have an impact quickly, the opportunity to fast track your startup career!
🩺 Help us reimagine primary care and change the face of healthcare in Asia and around the world.
As the Field Marketing Specialist with Heidi you operate as the boots-on-the-ground across Asia-Pacific, making sure every Heidi touchpoint lands. You'll run end-to-end event execution - from major conferences (booth design, logistics, merch, lead management) to Heidi-owned experiences like dinners and roadshows. You'll also create and localise event materials, presentations, and case studies that actually resonate in each market, working closely with Product Marketing, Partnerships, and APAC leadership.
Beyond execution, you'll keep your finger on the pulse - spotting opportunities, tracking what's happening across the region, and feeding insights back to commercial and leadership teams. Based in Singapore, you'll coordinate across Sales, Partnerships, and Product Marketing to support regional campaigns, track ROI, and help us understand where and how Heidi should show up as we build across APAC.
Event & conference support across Asia
You’ll play a key role in making every Heidi touchpoint world-class:
End-to-end conference support across major Asian markets
Coordinate booth design, setup, teardown, and onsite logistics
Order, ship, and track merch and collateral
Manage event activations as/when relevant
Manage lead uploads, consolidating post-event insights
Budget tracking, procurement coordination, and ROI reporting
Ensure brand consistency while adapting thoughtfully to local contexts
Help us craft compelling, market-relevant stories:
Support creation of event materials, presentations, and talking points
Localise buyer guides, case studies, and product sheets
Assist with partnership announcements, PR moments, and regional marketing assets
Work closely with Product Marketing, Partnerships, and APAC leadership to ensure content resonates with the diverse markets we serve
Bring our owned experiences to life:
Support execution of Heidi dinners, roadshows, roundtables, and partner events
Coordinate venues, guests, suppliers, and vendors
Ensure seamless end-to-end experiences that feel premium, human, and distinctly “Heidi”
Your ear to the ground matters:
Identify regional event opportunities, customer moments, and market trends
Recommend how Heidi should show up in each country in APAC
Help adapt global campaigns for Asia while maintaining brand integrity
Feed insights to commercial and leadership teams
Assist with regional digital and field campaigns
Coordinate cross-functional execution with Sales, Partnerships, and Product Marketing
Track KPIs and contributing to quarterly and annual planning cycles
2+ years of marketing experience - ideally field, events, or integrated marketing
Exceptional attention to detail - nothing slips past you
Creative yet grounded thinker - you generate ideas but know how to execute practically
Skilled communicator and collaborator - comfortable working with a variety of stakeholders externally as well as across teams, including Sales, Partnerships, and Leadership
Adaptability - ability to work across multiple cultures and business environments
Operational excellence - ability to manage vendors, budgets, timelines, and logistics
Comfortable with ambiguity - you can build processes where none exist yet
Strong brand intuition - you instinctively know what feels “on-brand”
Experience running events or activations across multiple countries
A “founder mindset”: resourceful, proactive, willing to roll up sleeves
Strong analytical instincts: you care about metrics and demonstrable impact
Comfort asking questions, challenging assumptions, and suggesting alternatives
Ability to stay calm under pressure and troubleshoot onsite issues
Ability to work at events outside standard hours (dinners, conferences, setup days)
Passion for creating memorable customer experiences
1. Build to Last
We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day.
2. Own Your Practice
Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together.
3. Move Fast, Stay Steady
We move quickly but never at the cost of trust. Progress only matters if people can depend on what we make.
4. Make Others Better
Honest feedback, steady support, and shared growth keep our teams improving together.
Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.
We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.
In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.
Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.
Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.