About Highspot
Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work – it’s about what the company stands for, and how it authentically represents its values in the real world. To this end, we have put intentional focus on creating equitable workspaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.
About the Role
As the Communications Manager, you will be responsible for executing Highspot’s earned media, organic social, and executive communications programs as a core member of the Corporate Marketing team. Reporting into Corporate Marketing leadership, you will help translate Highspot’s AI-powered GTM narrative into consistent, high-impact market visibility.
This role is both strategic and hands-on. You will own day-to-day communications execution while partnering closely with Demand, Product Marketing, Web, ABM, Enablement, and agency partners to ensure Highspot’s story shows up clearly, credibly, and consistently across modern buyer and LLM-driven discovery channels.
You’ll play a critical role in strengthening Highspot’s brand voice, increasing share of voice, elevating executive visibility, and turning earned and social momentum into measurable influence and buyer intent.
What You'll Do
- Communications Strategy & Execution:
- Partner with the VP of Corporate Marketing and Head of Market Influence to develop and execute Highspot’s earned media and communications strategy
- Own day-to-day execution across earned media, organic social, and executive communications
- Translate Highspot’s AI, GTM performance, and customer impact narratives into compelling, channel-specific storytelling
- Earned Media & Analyst Relations Support:
- Execute proactive media pitching and story development in partnership with the executive and cross-team stakeholders
- Pursue and secure award and speaking opportunities for the company, our executives, and our agentic GTM performance platform
- Amplify press coverage, thought leadership, customer stories, and event moments across owned and social channels
- Support analyst relations programs with briefing preparation, narrative alignment, and follow-up coordination
- Organic Social & Executive Visibility:
- Manage day-to-day organic social publishing, engagement, and optimization across LinkedIn and priority channels
- Develop and execute executive social strategies that expand reach, credibility, and engagement for Highspot leaders
- Monitor industry conversations to identify timely opportunities for Highspot to lead and participate
- Data, Insights & Optimization:
- Own social performance analytics and listening using tools such as Sprout Social
- Translate performance data and listening insights into recommendations for messaging, campaigns, and content strategy
- Partner with Web and ABM teams to drive LLM visibility, intent spikes, and measurable engagement outcomes from earned and social efforts
- Cross-Functional Collaboration:
- Work closely with Demand, Product Marketing, Enablement, Events, and RevOps teams to support integrated campaign execution
- Ensure communications efforts are aligned with broader GTM priorities and product launches
- Bring an editorial mindset to planning, helping identify and shape stories across the business
Your Background
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field, or equivalent experience
- 3-4+ years of experience in communications, PR, corporate marketing, or social media (B2B SaaS preferred)
- Proven experience executing earned media and organic social programs
- Strong writing and editing skills, with the ability to adapt messaging by channel and audience
- Experience working with PR agencies and cross-functional stakeholders
- Familiarity with social publishing, analytics, and listening tools (Sprout Social, Meltwater, or similar)
- Ability to manage multiple initiatives and deadlines in a fast-paced environment
- Data-informed mindset with a focus on impact and outcomes
- Preferred Skills:
- Experience in B2B SaaS, sales enablement, or broader revenue technology
- Understanding of modern B2B buying behavior and AI-driven discovery
- Experience supporting executive communications and thought leadership
- Comfort using Generative AI tools to support planning, drafting, and optimization
Base salary range: $97,000 - $145,000. Employees are eligible to receive stock options and may also receive other forms of compensation.
The above represents total expected compensation for this role. Actual compensation will depend on various job-related factors, including, but not limited to, location, experience, and job qualifications.
Highspot also offers the following employee benefits for this position:
-Comprehensive medical, dental, vision, disability, and life benefits
-Health Savings Account (HSA) with employer contribution
-401(k) Matching with immediate vesting on employer match
-Flexible PTO
-8 paid holidays and 5 paid days for Annual Holiday Week
-Quarterly Recharge Fridays (paid days off for mental health recharge)
-18 weeks paid parental leave
-Access to Coaches and Therapists through Modern Health
-2 volunteer days per year
-Commuting benefits
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Equal Opportunity Statement
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.
Did you read the requirements as a checklist and not tick every box? Don't rule yourself out! If this role resonates with you, hit the ‘apply’ button.
