Brand Partnerships Lead

About the Brand Partnerships Lead at Headspace:

The Partnerships team at Headspace is dedicated to expanding our mission of improving the health and happiness of the world by collaborating with leading brands and organization. We build strategic, meaningful partnerships that bring mindfulness and mental well-being to new audiences through innovative campaigns, content integrations, and long-term brand collaborations. Our team combines creativity, relationship building, and a deep understanding of the Headspace brand to deliver high-impact initiatives that drive both business growth and real-world impact.

What you will do:

Strategy & Market Development

• Support the development of brand partnership strategy and lead execution across select priority areas in alignment with Headspace’s business goals.
• Identify and prioritize partnership categories — including lifestyle, entertainment, media, and consumer brands — that strengthen Headspace’s cultural relevance and reach.
• Develop frameworks for evaluating partnership opportunities through brand impact, audience growth, and ROI.
• Monitor market and cultural trends to uncover new collaboration opportunities.

Partnership Development & Execution

• Lead end-to-end partnership development — from sourcing and pitching to structuring and negotiation.
• Collaborate with partners to co-create integrated marketing campaigns, co-branded content, and experiential activations that tell shared brand stories.
• Partner with internal teams to bring partnerships to life across owned and earned channels (e.g., app integrations, digital campaigns, social storytelling, PR, and experiential).
• Build scalable playbooks that streamline partnership execution, ensure cross-functional alignment, and establish clear performance-tracking frameworks to measure impact and optimize outcomes.
• Manage cross-functional alignment across Legal, Finance, Marketing, and Product teams to ensure successful deal execution.

Relationship Management

• Cultivate and manage a portfolio of key brand and media partners to ensure long-term success and mutual value.
• Build executive-level relationships with partner organizations and serve as the Headspace brand ambassador in partnership conversations.
• Track performance and report on partnership results and insights to senior leadership.

Internal Leadership & Collaboration

• Partner with internal stakeholders to ensure brand partnerships ladder up to the broader marketing and brand strategy.
• Contribute to internal guidance and best practices around cultural partnerships, wellness collaborations, and purpose-driven marketing.
• Support creative development and storytelling for partnership announcements, case studies, and go-to-market narratives.

What you will bring:

Required Skills:

• 6+ years of experience in brand partnerships, strategic alliances, or business development within the consumer, lifestyle, entertainment, or digital media industries.
• Proven track record of building and executing co-marketing, content, or experiential partnerships that drive measurable brand and business impact.
• Strong negotiation and relationship-building skills with senior brand, agency, and media stakeholders.
• Creative thinker with deep understanding of consumer insights, cultural trends, and storytelling through partnerships.
• Strong project management skills and ability to work cross-functionally in a fast-paced environment.
• Passion for Headspace’s mission and a genuine belief in the power of mindfulness and mental well-being.

Preferred Skills:

• Experience working in health, wellness, lifestyle, or purpose-driven brands.
• Background in media, influencer, or entertainment partnerships.
• MBA or advanced degree in Marketing, Business, or Communications.

Location:

We are currently hiring this role remotely in the US and Hybrid for San Francisco (SF) with a strong preference for SF based candidates. Candidates must permanently reside in the US full-time. For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You’ll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model.

Pay & Benefits:

The anticipated new hire base salary range for this full-time position is $101,300-$144,000 + variable comp + equity + benefits.

Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training.
Your recruiter will provide more details on the specific salary range for your location during the hiring process.

At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process.

About Headspace

Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it.

At Headspace, our values aren’t just what we believe, they’re how we work, grow, and make an impact together. We live them daily: Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture. They’re our shared commitment to building a more connected, human-centered team—one that’s redefining how mental health care supports people today and for generations to come.

Why You’ll Love Working Here:

• A mission that matters—with impact you can see and feel
• A culture that’s collaborative, inclusive, and grounded in our values
• The chance to shape what mental health care looks like next
• Competitive pay and benefits that support your whole self

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.

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Headspace participates in the E-Verify Program.

Privacy Statement

All member records are protected according to ourPrivacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.

As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment.

Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.

For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice