Director of Digital Marketing

Get to know us

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 175,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.

Ideals Virtual Data Room (VDR): Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.

Ideals Board: Board and leadership collaboration platform for faster, safer, and more compliant decision-making.

The role

We’re now hiring a Director of Digital Marketing to lead and evolve our global digital growth engine.

This is a senior, high-impact leadership role, responsible for defining and delivering our performance marketing strategy across paid media, organic/SEO, experimentation, and analytics. You’ll lead a talented team of ~15 marketers and agency partners, manage a multi-million euro global budget, and work closely with senior leadership to drive measurable growth at scale.

This role is ideal for someone who is both strategic and hands-on, a digital leader who can shape the vision, develop people, and go deep when needed to diagnose, optimise, and drive performance.

What you will do

• Own the global digital growth strategy, spanning performance marketing, experimentation, and analytics

• Lead, coach, and scale a high-performing digital marketing team of ~15 specialists and agency partners

• Drive full-funnel acquisition through paid media, SEO, programmatic, CRO, and integrated campaign delivery

• Oversee multi-million euro budgets with rigorous scenario planning, forecasting, and yield optimisation

• Manage campaign planning and execution end-to-end - from concept and targeting to creative and channel mix

• Build and scale an experimentation roadmap - driving structured testing to accelerate growth and learning

• Use GenAI tools to improve production efficiency, automate workflows, and speed up go-to-market delivery

• Partner with Design, Content, Product Marketing, and Regional Field teams to ensure campaign excellence

• Optimise the marketing tech stack across tagging, attribution, activation, analytics, and CRO tooling

• Work closely with Sales, BI, and RevOps to improve tracking, funnel conversion, and marketing-sourced pipeline

• Monitor competitive activity and market shifts to inform digital strategy and identify new growth levers

What you bring

• 7+ years of experience in global B2B performance marketing, ideally in SaaS or adjacent software industries

• 4+ years leading and developing teams, with a track record of growing both people and results

• Proven experience owning and optimising digital marketing budgets at scale, with a bias for impact

• Deep channel expertise across paid search, paid social, SEO, CRO, and multi-channel digital campaigns

• Demonstrated success running structured experiments and growth programs - not just always-on acquisition

• Confidence using GenAI to accelerate output, automate tasks, and improve digital delivery

• Analytical strength - comfortable building and interpreting dashboards, forecasts, and performance models

• Experience managing agency relationships and cross-functional collaboration across global teams

• Hands-on, pragmatic mindset - equally comfortable setting strategy and digging into channel-level performance

What we offer

We highly value our people, so we will empower you with all the resources and support to help you reach your full potential.

For your best work

• Remote-first flexibility to shape your ideal workday

• Home workplace budget

• Co-working expense coverage

• Individual IT budget for extra equipment

• Top-tier tech and AI-powered tools

For your growth

• Access to Ideals Academy with numerous courses

• Investment in external learning and development activities

• Guidance in Personal Development Plan creation

• Professional literature and subscriptions coverage

• Support of your passion as a speaker or writer

• Internal talent mobility opportunities

For your well-being

• Tailored Wellness Package for your physical and mental health

• Funding for sports competitions

• Paid health-related time-off

• 25 business days of annual leave

• NEST pension program contribution

Extra perks

• Team-building offline and online events

• Budget for local gatherings in global locations

• Generous internal referral program