The Associate Marketing Manager – China will be responsible for devising and delivering strategic campaign activity for Omdia, the Intelligence and Advisory brand of Informa TechTarget. The primary focus of the role will be supporting revenue growth goals by creating compelling content campaigns, driving leads, as well as supporting media and PR activity.
Collaborating with the wider marketing team, sales, events, product, and research, the Associate Marketing Manager will create and deliver the China marketing plan.
Success in this role will depend on a strong understanding of target personas, growing and engaging the local audience database, and effectively activating and optimizing key social media platforms in China to build awareness, engagement, and demand.
- Support the management and ongoing development of Omdia’s WeChat channels, working with the PR and comms team to deliver consistent and timely posts that drive engagement and follower growth across key target audiences.
- Assist with building and maintaining the WeChat editorial calendar, coordinating content approvals, localizing global content, and ensuring alignment with messaging, priorities, and brand guidelines.
- Track and report on WeChat performance metrics (including reach, engagement, and follower growth), sharing insights to support ongoing content optimization and planning.
Key Responsibilities
- Develop and execute year-round marketing campaigns, aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives.
- Work on the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through web, digital advertising, paid media and media partnerships, email, social media, and other tactics.
- Own the development and delivery of business development events in China.
- Build insight-based campaigns which rely on strong content themes to showcase the expertise and knowledge in the division.
- Develop a holistic website approach for China, identifying opportunities for local search engine rankings, whilst also maintaining the primary Omdia website as the central point of all content-led, insights-driven lead generation campaigns.
- Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more.
- Maintain internal and external relationships with relevant vendors and partners.
- Interpret and analyze marketing/advertising campaign results and data; test, monitor, analyze and optimize according to KPIs; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI.
- Analyze and report trends over time and use these insights to build more effective campaigns.
- Manage the marketing budget for assigned projects/market segments – planning, monitoring, and reconciliation.
- Bachelor’s degree in marketing or related field or relevant experience
- Experience in progressively more complex B2B campaigns, creating and managing digital content/insights campaigns independently
- Thorough understanding & experience of marketing function, planning, operations, and execution using marketing automation technology (preferably Marketo), training and optimization
- Solid understanding of PR and the role it plays in brand awareness and demand generation
- Experience of working with CMS platforms (but coding knowledge not required), training and optimization
- Thorough understanding & experience of digital (PPC, SEM, SEO, online advertising) and content marketing
- Proven track record of delivering event marketing campaigns, as well as managing logistical arrangements
- Budget management experience
- Database development and growth including segmentation / personalization
- An entrepreneurial spirit, goal-oriented and self-motivated
- Adapts to changing situations and requirements, manages multiple deadlines and activities simultaneously
- Out of the box thinking, willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
- Able to build strong business relationships. Well-developed presentation skills
- Problem solver, balancing stakeholder needs while maintaining brand and business objectives. Identifies roadblocks, determines fixes, and works in a team environment to implement the solutions to get to the end goal
TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.
Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
Our benefits include:
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: annual leave, birthday leave, volunteer days and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
