Role Purpose
Own and lead Integrant’s Employer Branding and Talent Communications strategy in Egypt, ensuring a credible, trust-based, and long-term employer reputation that supports senior and niche technical hiring. This role focuses on embedding the Employer Value Proposition (EVP) consistently across all talent-facing touchpoints through authentic storytelling, strategic partnerships, and strong internal alignment.
Define & Lead Employer Brand Strategy
- Own the design, articulation, and evolution of Integrant’s Employer Value Proposition (EVP) for the Egyptian market.
- Translate company culture, values, and long-term employee experience into a clear, consistent employer brand narrative.
- Ensure employer branding efforts are aligned with Integrant’s hiring strategy, business priorities, and organizational maturity.
- Act as the single point of ownership for employer brand direction across HR, Talent Acquisition, and Marketing.
Manage Employer Brand Communications & Channels
- Lead Integrant’s employer brand presence across all key talent-facing platforms, with a strong focus on:
- LinkedIn (primary channel)
- Career pages
- Employer review platforms (e.g. Glassdoor)
- Ensure consistent, credible, and experience-backed messaging across all content and communication touchpoints.
- Develop structured content plans that support ongoing hiring needs, brand awareness, and reputation building.
Drive Strategic Storytelling & Content Initiatives
- Design and execute storytelling initiatives centered on:
- Long-term employee journeys and career growth
- Engineering excellence and complex, meaningful projects
- Learning, leadership, and ownership culture
- Shift employer branding away from hype-driven messaging toward trust, depth, and real employee experience.
- Enable leaders and engineers to participate in storytelling through structured ambassador and advocacy programs.
Enable Talent Attraction & Recruitment Branding
- Partner closely with Talent Acquisition to support role-specific branding, recruitment campaigns, and candidate engagement strategies.
- Ensure employer branding directly supports the attraction of senior, niche, and hard-to-hire technical profiles.
- Strengthen candidate experience by aligning messaging before, during, and after the hiring journey.
Build Internal & External Brand Ambassadorship
- Build and nurture internal ambassador networks across engineers, leaders, and long-tenured employees.
- Establish and manage selective external partnerships (events, platforms, content partners) that reinforce credibility and visibility.
- Ensure all partnerships and initiatives remain focused, lean, and aligned with long-term employer brand goals.
Measure, Monitor & Evolve Employer Brand Impact
- Track employer brand perception, engagement, and sentiment across platforms and candidate touchpoints.
- Identify gaps between internal reality and external perception and proactively address them.
- Use data and feedback to continuously refine employer branding strategies and initiatives.
- Manage Company & HR Events
- Plan and execute events that highlight the organization’s Employee Value Proposition (EVP).
- Ensure events reinforce the company culture and brand identity.
- Drive Employee Engagement Initiatives
- Develop and implement engagement plans and activities to foster a positive, inclusive, and “employer of choice” work environment.
- Monitor engagement metrics and continuously improve strategies.
- Build Strategic Partnerships
- Establish collaborations and formal agreements with top universities and relevant vendors.
- Leverage partnerships to enhance brand visibility, strengthen word-of-mouth reputation, and create a strong talent pipeline.
Requirements
- 6–10 years of experience in Employer Branding, Talent Marketing, Communications, or related fields.
- Proven experience building or evolving employer brand strategies with measurable outcomes.
- Strong understanding of the Egyptian tech and engineering talent market.
- Excellent written communication skills in English (Arabic is a strong plus).
- Strong stakeholder management skills with experience working closely with HR, Talent Acquisition, and leadership.
What This Role Offers
- Ownership of employer branding for one of Egypt’s most stable and respected engineering organizations.
- Direct collaboration with senior leadership, engineers, and recruitment teams.
- Tangible impact on how senior technical talent perceives and experiences Integrant.
- A culture that values authenticity, ownership, and long-term thinking over trends and buzzwords.
Benefits
- Salary paid in USD
- Six-month career advancing opportunities
- Supportive and friendly work environment
- Premium medical insurance [employee +family]
- English language development courses
- Interest-free loans paid over 2.5 years
- Technical development courses
- Planned overtime program (POP)
- Employment referral program
- Premium location in Maadi
- Social insurance
