Primary Function of Position:
This position will implement and execute marketing programs for the Region and drive adoption and growth of da Vinci surgical procedures. The focus will be in strategic growth areas for General Surgery and Thoracic. The Marketing Manager is also expected to work with a cross-functional regional sales and training team, working closely with the European marketing group.
Roles and Responsibilities:
- Understand your market:
- Develop and execute regional/country marketing tactics with a focus on General Surgery & Thoracic. This will include detailed activities to be implemented in a defined timeline and budget in alignment with Sr. Group Manager Marketing DACH, strong collaboration with the European marketing team and local sales leadership.
- Strong partnering with clinical and capital sales teams in a growing competitive environment for analysis, targeting and regional action planning purposes.
- Maintain alignment on target procedures/products
- Work closely with Market Access and Clinical Affairs to develop and implement publication strategies that will support procedure adoption goals.
- Collaborate with Training department to identify and support the development of regional sales team. Deliver content for regional company meetings.
- Act as a Medical Device Consultant (Medizinprodukteberater) in Austria and Germany, after appropriate training, as per legal requirement and provide guidance, insight, and support in the proper handling of Intuitive medical devices.
- Build Value Props Stories, Tools, Events and Engage 3Ps
- Deliver corporate clinical & capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products and system sales Develop Speaker/Teacher/ /Executive KOLs.
- Partner with key surgeon champions (KOLs) to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci Surgery.
- Quantify the impact (QTI) – clinical, economic, strategic evidence
- Work closely with local Market Access Manager team to assist in development and execution of cost effectiveness/ value strategies in key markets.
- Collect, analyze and share competitive data for strategic positioning and initiatives.
- Validate Clinical and Economical data with reference case observation centers, key surgeon champions (KOLs) and proctors.
- Align with relevant Surgical and Executive societies
- Develop and implement Intuitive’s presence at key national conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts, tradeshow booth promotion and presence.
- Collaborate with respective surgical societies to implement standardized robotic training pathways and curricula.
Required Knowledge, Skills, and Experience:
- 3+ years of clinical / Product marketing experience in a therapeutic medical device company. Surgery & Thoracic experience strongly preferred.
- Strong knowledge of procedure steps and anatomy in surgical specialties covered required.
- Surgical and/or Operating Theatre (Room) sales experience preferred.
- Proven ability to effectively position and procedure / product messages and develop strong sales support to drive desired adoption.
- Demonstrated success in building clinical education and marketing programs to drive product / procedure growth.
- Fluency in German and English is required.
- Superior verbal and written communication skills, teamwork, and interpersonal work across multiple constituents.
- Self-starter with ability to take leadership in unstructured environment.
- A keen ability to manage projects, keeping to budget, organizing, prioritizing and coping with multiple tasks.
- Ability to travel 50%.
Wir schätzen jede Person in ihrer Individualität – unabhängig von Geschlecht, ethnischer oder sozialer Herkunft, Religion, besonderen Bedürfnissen, Alter oder sexueller Identität. Diskriminierung hat bei uns keinen Platz.
Haftungsausschluss für US-Exportkontrollen: In Übereinstimmung mit den U.S. Export Administration Regulations (15 CFR §743.13(b)) können einige Positionen bei Intuitive Surgical US-Exportkontrollen für potenzielle Mitarbeiter unterliegen, die Staatsangehörige von Ländern sind, die derzeit einen Embargo- oder Sanktionsstatus haben.
Bestimmte Informationen, die Sie im Rahmen der Bewerbung angeben, werden verwendet, um festzustellen, ob Intuitive Surgical (i) in Ihrem Namen eine Exportlizenz von der US-Regierung einholen muss (Hinweis: Das Lizenzierungsverfahren der Regierung kann 3 bis 6+ Monate dauern) oder (ii) einen Technologiekontrollplan ("TCP") implementieren muss (Hinweis: verlängert den Einstellungsprozess in der Regel um 2 Wochen).
Für jede intuitive Rolle, die Exportkontrollen unterliegt, hängen die endgültigen Angebote vom Erhalt einer genehmigten Exportlizenz und/oder eines ausgeführten TCP vor dem Startdatum des potenziellen Mitarbeiters ab, was flexibel sein kann oder auch nicht, und innerhalb eines Zeitrahmens, der den Einstellungsbedarf nicht unangemessen behindert. Gegebenenfalls werden die Kandidaten über die diesbezüglichen Anforderungen informiert und angewiesen
