Sr. Associate - Account Management X Meta AI | Kulfi Collective

What are we looking for

Senior Associate - Account Management X META AI
Reporting to: Account Director
Company: Kulfi Collective
Location: Mumbai

About the role

At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We’re looking for a dynamic and culturally plugged-in Senior Associate - Account Management. This role requires someone who showcases strong creator/ influencer knowledge, and the ever-evolving social media landscape, while excelling at structured project planning, client management, and daily coordination with creative, strategy, and production teams.

You’ll serve as the day-to-day bridge between the Meta AI client team and internal teams, ensuring we deliver high-quality, relevant, and on-brand content across platforms - Instagram, YouTube, X, and more.

A day in the life of a Senior Associate - Account Management

• Own day-to-day client communication, manage timelines, approvals, and feedback loops
• Identify potential gaps in pre-planning or workflow processes, and flag them early to ensure smoother execution
• Supervise overall execution of content and campaigns, ensuring quality, design integrity, and timely delivery
• Work closely with creative and strategy teams to shape, brief, and execute social content and campaigns
• Coordinate between internal teams, META AI client stakeholders, creators and partner agencies to ensure seamless execution
• Oversee and coordinate content calendars, campaign plans, and reporting workflows
• Track performance, collate feedback, and flag opportunities to evolve content formats and community engagement
• Proactively identify opportunities to tap into trends, fandom moments, and creator/influencer-led conversations

Qualities and skill sets we would like for you to showcase

• Around 2-3 years of experience in account management, social media marketing, or digital preferably in talent management. A value add if they have worked with creators/influencers before.
• Strong and clear client communication skills, concise, on-point, and solution-oriented
• Deep understanding of Gen Z internet behavior and creator/influencer content
• Proven ability to manage content calendars, brand approvals, and cross-functional collaboration
• Strong project management and organizational skills
• Familiarity with social-first content and platform-specific behavior (IG, Reels, X, YouTube Shorts, etc.)
• Strong understanding of latest trends on Meta platforms, has a deep knowledge of micro + macro creators and loves having things organised

More about Kulfi Collective
We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.

Want to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between?

Here is everything you need to know.