Senior SEM Specialist (Full Remote)

We are looking for an exceptional Senior SEM Specialist, with at least 5 years’ experience, who has strong analytical skills to join our dynamic team. The ideal candidate will be someone who speaks fluent English and Spanish. Overall, the individual will be an active part of the SEM team, focused on developing strategies to help optimize one of our projects’ visibility and increase the accessibility of websites.

At Leadtech, we work hard... and play harder! Our mission is to empower clients and employees to achieve its goals in the online business world.

Since 2007, we have been fostering innovative and creative techniques across a multitude of industries, making us pioneers in online project management.

Leadtech is dedicated to constant improvement, as well as inspiring new ideas and methods daily, for both the world in which we live and the future to come.

If you have a creative and innovative mind, Leadtech is looking for you!

Main Tasks

Search and Display Network:

• Implement PPC strategy and tactics (Google, Bing, and others)
• PPC Campaigns optimization and testing on multi-language accounts.
• Keyword research and search queries analysis
• Ad Creation and Testing
• Quality score improvements
• Conversion optimization and tracking to increase ROI and drive volume
• Develop new seasonal/promotional offers and optimize landing pages, generating text ads, keywords and bids
• Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research
• Creating briefings for creative and cooperating with design
• Define retargeting/remarketing strategies
• Target audiences for each purpose
• Implement retargeting/remarketing campaigns
• Management and optimization of remarketing campaigns
• Reporting and analysis on different performance metrics: CPA, CPL, ROI, KPI's, CTR