This role will be based in Toronto.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
We are looking for a Lead Account Executive to join our Marketing Solutions team to continue expanding LinkedIn’s reputation as the top media channel for technology, telecommunications, automotive and professional services entities to market to the world’s professionals. As a Lead Account Executive, you will take a collaborative approach to developing and delivering sales and marketing strategies, prioritizing growing business from new buying groups while your pod partner, the Client Solutions Manager, focuses on growing existing buying groups. The impact of the combined efforts and strength in collaboration will result in exceeding growth targets. You will drive results by forging meaningful relationships, engaging senior level marketing professionals, and delivering customer value for both clients and agencies. Internally, we are looking for an individual who will add to our team morale and culture, and who prioritizes collaboration in a team environment.
Responsibilities:
- Engage and strategize with senior-level executives at client companies and agencies to demonstrate how LinkedIn can drive revenue for their business.
- Develop and cultivate deep relationships with senior executive clients at SVP, VP and CMO levels.
- Be consultative and identify net new buying groups to grow client investment.
- Partner with cross-functional teams across Insights, Marketing, Measurement, Content/Video Solutions, Sponsorships, Agency and Product to collaborate on campaign strategy, activation, and orient toward client objectives and driving results.
- Proactively investigate industry-specific information and trends, providing research and narratives to align with customer needs. Act as the voice of the customer when products/solutions require alternative functionalities.
- Conceive and pitch creative, outside of the box, marketing solutions to your key accounts.
- Update and create sales proposals, managing expectations of advertising agencies and marketers while also ensuring speed and adaptability to drive sales.
- Command, report and forecast sales activity – prospecting target accounts and contacts, moving opportunities through the sales cycle, closing deals and renewals, and of course ensuring pipeline accountability and gap planning methodologies.
- Generate revenue and hit target quota, with accountability around forecasting and gap planning.
- Fully embrace and foster a culture of diversity, inclusion and belonging. As a senior seller, act as a mentor and coach to junior teammates/sellers.
- Interact and collaborate across our NAMER footprint of offices, especially within similar vertical teams.
Basic Qualifications:
- 8+ years of experience in advertising, marketing, media
- 3+ years of direct experience working in a quota carrying sales role
- Experience in building business cases and preparing media ads sales proposals
Preferred Qualifications:
- Proven experience across Automotive, Professional Services, Technology, and Telco sectors, with deep subject matter expertise in both B2C and B2B advertising sales.
- Experience working with senior marketing leaders (VP+) and a history of developing authentic executive-level relationships.
- Previous management of large customer/enterprise selling – managing 8-15 customers, each with multiple buying groups, and the ability to prospect and develop net-new buyers within.
- Ability to achieve results by understanding the needs of the customer and connecting customer pressures with business and product solutions.
- Proven track record of organization strengths, robust proactive action planning, sales operational excellence, and leadership behaviors.
- Deep understanding of internet advertising technology, marketing automation, and B2B/B2C media measurement.
- Sharp pipeline management, with accuracy of leveraging forecasting and account plans to develop GTM strategies that grow your book of business.
- Storytelling with insights and data, applying key learnings to strategic recommendations that address the "so what," leading to next steps and new relationships.
Suggested Skills:
- Paid Media
- Digital/Social Marketing
- Prioritization
- Executive Engagement
- Sales
Additional information
The pay range for this role is $220,000-$270,000 CAD OTE. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
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