Sr. Product Marketing Manager, LinkedIn Learning

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in our San Francisco, Sunnyvale, New York or Chicago office.

We are looking for a Senior Product Marketing Manager who is strategic, customer- and member-obsessed, and excited to help define how organizations realize and measure the value of skill and career development. 

LinkedIn Learning continues to evolve beyond content to help organizations connect learning, skills, and career opportunity in more measurable, outcome-driven ways. This role will own product marketing for a critical set of platform capabilities across LinkedIn Learning, including integrations, reporting & ROI, and internal mobility. This role will also have the opportunity to help shape AI-powered experiences that personalize learning, surface insights, and connect employees to opportunity, as these capabilities continue to evolve. 

You will partner closely with Product to shape roadmap decisions, lead customer and commercial validation, and serve as the single point of accountability for go-to-market execution — from early product definition through launch and ongoing optimization. 

Responsibilities:

Product & Commercial Validation 

• Lead customer, market, and commercial validation to inform product strategy, roadmap prioritization, and investment decisions 
• Assess and predict commercial adoption of new capabilities, identifying the most effective levers to drive engagement and usage 
• Translate customer and field insights into clear recommendations on what to build, how to position it, and where to invest, operating effectively with limited direction in ambiguous problem spaces 
• Confidently challenge assumptions and advocate for data- and insight-backed direction across Product, Sales, and Marketing 

Product Strategy 

• Own product marketing strategy for platform capabilities spanning: 
• Integrations that connect LinkedIn Learning into enterprise talent and learning ecosystems 
• Reporting and ROI experiences that help customers measure impact and demonstrate value 
• Internal mobility capabilities that support career growth and internal opportunity discovery 
• Partner closely with Product, UX, Data, and Engineering to influence prioritization, sequencing, and tradeoffs 
• Partner with Product to help shape the evolution of AI-powered experiences, including adaptive learning, coaching, intelligent recommendations, and other capabilities that personalize learning and connect employees to opportunity 

GTM & Optimization 

• Serve as the single point of accountability for go-to-market readiness and launch execution, tied to clear commercial outcomes 
• Define B2B-focused messaging and positioning that resonates with HR buyers (HR, Talent, and L&D leaders) and end users (employees and learners) 
• Act as a trusted partner to Sales and Customer Success, participating in customer conversations, roadmap discussions, and live deal or renewal scenarios 
• Develop clear, executive-ready written narratives that influence leadership decisions on product investment and roadmap direction 
• Establish continuous feedback loops with customers and the field to optimize messaging, product-market fit, and adoption post-launch 

Basic Qualifications: 

• BA/BS Degree or equivalent experience 
• 7+ years of experience in product marketing, product management, strategy, or related roles 

Preferred Qualifications: 

• Experience in the HR technology ecosystem, ideally across learning and development, talent marketplaces, HCM platforms, LMS providers, or enterprise content platforms 
• Experience owning or supporting integrations, with preference for exposure to HCM or HR system integrations, including the ability to translate technical concepts into clear customer-facing messaging 
• Demonstrated success developing and articulating ROI and outcomes-based value narratives for enterprise products 
• Demonstrated ability to operate with limited direction, owning outcomes end-to-end in ambiguous, fast-evolving product areas 
• Proven ability to translate customer and user insights into strategic product and commercial implications 
• Strong problem-solving skills, with comfort evaluating tradeoffs and challenging assumptions to drive the right outcomes 
• Excellent written and verbal communication skills, with the ability to synthesize complexity into clear, influential narratives 
• Proven track record of developing and executing high-impact go-to-market strategies 
• Ability to influence and drive alignment across highly matrixed organizations 

Suggested Skills:

• Influential inquisitive synthesis 
• Clear value-oriented written communication 
• Decision making 
• Easily adaptable 
• Stakeholder management 

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000 to $195,000. 

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

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We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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