About us
Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.
For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.
At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world.
Why join us?
At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:
- Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
- Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
- Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!
Join us as we redefine what it means to build an enduring global consumer group.
About the role
You will be responsible for developing, managing, and executing Love, Bonito’s global campaigns, from brand-led to tactical-led campaigns. With a deep understanding of the brand, our customers, and business goals, you will lead the development of a clear and strong campaign storytelling strategy, anchored on our assortment and brand key moments, to ensure overall business goals are attained. Working as a Campaigns PMO, you will collaborate closely with cross-functional teams and strategic external partners to identify the right amplification touch points and ensure timely, coherent, and effective execution of 360 integrated campaigns. Reporting directly to the Brand Marketing Manager, you will analyse, report, and optimise brand marketing performance to ensure overall business goals are attained.
You should have / be:
- A passion for full-funnel growth with superior analytical acumen
- A genuine interest in fashion and general female consumer products
- An ability to think & work strategically and systematically
- A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
- Strong project management, multitasking and execution abilities
- Strong communication skills to inspire and influence internal stakeholders (HQ or Markets) communication and persuasion skills with both internal and external stakeholders
- Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together!
Main Responsibilities:
Strategy Development & Timely Execution
- Develop monthly Global campaigns, ensuring clear and coherent storytelling consistent with Love, Bonito branding and aligned with required business outcomes
- Develop and execute key Global campaign levers including GWPs, Influencer content, and other tactical content
Project Management
- Serve as Campaigns PMO, liaising & collaborating with marketing channel leads and x-functional teams to plan and execute key marketing campaigns & tacticals
- Oversee 360 integration of marketing pillars, ensuring various channels are communicating the same story or messaging
- Lead the development of monthly Global campaigns, ensuring clear and coherent storytelling consistent with LB branding and aligned with required business outcomes
- Lead the development and timely execution of Global GWPs
- Lead in managing Global partnerships and collaborations with external partners
- Manage and build long-term relationships with key global influencers
- Manage brand marketing budget efficiently
Leadership & Stakeholder Management
- Lead and develop a lean and mean global campaigns & influencer marketing team
- Partner closely with HQ marketing functions to amplify campaigns
- Ensure full visibility and clarity group-wide on global campaign initiatives by effectively coordinating with relevant stakeholders
Critical success factors & key challenges:
- Brand Marketing channel performance: Traffic, NSBR, CR%, NC%
- Management of Brand Marketing Budget
- Team retention
Requirements
Qualifications & Experience
- 5+ years of relevant work experience in brand marketing strategy development and execution, preferably in a fast-paced environment or global context and preferably with managerial experience.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and stakeholders.
- A performance-driven attitude with a hunger and thirst for results.
- Creative thinking and problem-solving abilities.
- Analytical mindset with a focus on data-driven decision-making.
- A high degree of professionalism, work ethic, judgement and keen attention to detail.
- Proficiency in marketing tools and platforms.
- Familiarity with trends and best practices in digital marketing and content creation.
- A Love, Bonito ambassador who believes in and embodies our culture and core values.
- Relevant degree in business, marketing communications or other relevant fields.
Benefits
1. Flexible Work Arrangement
- Work from anywhere!
- Flexible and adjustable work hours
2. Staff Wellness
- Comprehensive corporate insurance (Fully covered visits at our panel clinics, dental coverage, maternity reimbursement)
3. Learning and Career Development
- Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
- Dedicated leadership training for those of managerial responsibilities
- Friday pm off for learning
4. #TeamLB perks
- Generous staff discount off LB products
- Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
