About us
Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.
For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.
At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world.
Why join us?
At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:
- Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
- Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
- Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!
Join us as we redefine what it means to build an enduring global consumer group.
Why join us?
At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:
- Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence
- Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure
- Culture at our core: If you’re looking for a no-corporate-BS environment, we are the perfect fit for you. We operate with empathy, celebrate individuality, encourage effective collaboration, and believe great work comes from trust, not titles
Join us as we redefine what it means to build an enduring consumer group — from Asia, for the world.
The role
You will be responsible for supporting and contributing to the overall Hong Kong marketing strategy across major platforms and channels: e-commerce site, retail stores, customer relationship management, social media, media, events & activations. You will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase in international expansion.
You will deep-dive into several pillars within the Hong Kong Marketing Team during the duration of your internship, function as a full member of the team and achieve business objectives through your daily responsibilities and your team-specific projects.
Main Responsibilities:
1. Social Media (Instagram, Facebook, Xiaohongshu)
- Planning, coordination, execution, and maintenance of Love, Bonito social media accounts, strategy, and deliverables, including content calendars, creation, copywriting, translation, and postings. [end-to-end strategy to execution].
- Actively execute content creation weekly, including filming of Instagram / Xiaohongshu Video Reels & Photo Posts, editing, and copywriting, while adhering to deliverables and deadlines.
- Coordinate with the Creative Team to raise and execute creative briefs for content artworks, according to needs.
- Research, analyse and present new and fresh ways to approach and execute social content. Keep abreast of fashion and editorial trends and vocabulary
- Participate in brainstorming sessions within the Love, Bonito HK & Global Teams, on how to improve in delivery of content.
- Coordinate and support internal HK team members on performance tracking and execute optimisations, including post-campaign analysis and reports.
- Administrative support, daily upkeep of internal trackers and work requests.
- Collaborate closely with all relevant in-house teams, i.e. Product Design, Merchandising, Retail and Creative Team when it comes to launching new collections and launches.
2. Influencers Seeding Campaigns (Instagram, YouTube, Xiaoshongshu)
- Coordinate influencer collaborations including research and outreach, development of content guidelines and lookbooks, and liaisons with Influencers regarding their outfit picks, content deliverables, and posting schedules.
- Work closely with internal and in-house partners to manage seeding campaigns and events
- Work closely with other functional teams to expedite Influencer orders
- Manage timelines and prompt follow-ups with Influencers for campaigns
- Research, analyse and present new and fresh ways to approach and execute Influencer content. Keep abreast of fashion and editorial trends and vocabulary
- Support to set up promo codes / gift card codes, loyalty rewards in the e-commerce backend
3. Campaigns, Events, Retail Marketing
- Support and participate in end-to-end campaign strategy to execution.
- Research outreach, liaise and coordinate plans with external partners to drive brand awareness and acquire new customers.
- Contribute to new content ideas / formats for marketing collaterals and assets across all communication and sales touchpoints, coordinating with Creative Team to raise and execute creative briefs, and managing timelines and deadlines.
- Write and translate copy for all marketing collaterals and assets, with languages of English, Simplified Chinese, and Traditional Chinese.
- Support to set up promo codes / gift card codes, loyalty rewards in the e-commerce backend
- Assist team with execution of Love, Bonito’s HK Events and Retail Marketing experiences, to ensure a successful execution.
- Coordinate with event vendors / partners and execute programs and operations plans, including potential troubleshooting pre, during, and post Event days.
- Coordinate and support internal HK & Global team members on performance tracking and execute optimisations, including post-experience analysis and reports.
- Administrative support and daily upkeep of internal trackers, calendars and work requests.
- Collaborate closely with all relevant in-house teams, i.e. Product Design, Merchandising, Retail and Creative Team when it comes to launching new collections and launches.
4. Media Communications
- Administrative support and daily upkeep of internal trackers, calendars and media lists, working closely with our PR Agency.
- Conduct media monitoring for brand coverage across various channels including digital, social media and online forums together with our PR Agency.
- Close tracking of campaign and BAU seeding performance to selected media publications together with our PR Agency.
- Monitor for competitor and industry news, including potential issues that could impact the business together with our PR Agency.
- Work closely with team and PR Agency to plan, support and execute media events.
- Work closely with other functional teams to troubleshoot or expedite media orders
- Manage timelines and prompt follow-ups with PR Agency for various campaigns
Requirements
- Available for at least 3-6 months internship commitment (January 2026 onwards)
- Based in Hong Kong
- Fluent in Cantonese, English, Mandarin (spoken and written)
- Proven track record in video & photo content creation on Instagram and Xiaohongshu
- Passion for all things Public Relations, KOL management, Events management and other marketing functions related
- Passion for fashion
- Updated with the current social media and influencer trends globally and in Hong Kong
- Has an agile, multitasker, and open-to-learn mindset
Benefits
1. Flexible Work Arrangement
- Hybrid work set-up with once to twice a week office visits
2. Learning and Career Development
- Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
4. #TeamLB perks
- Generous staff discount off LB products
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
