Regional Head of escentials

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).  The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose

As the Regional Head of escentials, you will be the guardian of the beauty retailers’ brand positioning; curating a captivating luxury haven for discerning beauty lovers across Southeast Asia. You are entrusted not just with commercial success, but with elevating escentials into an iconic, multi-sensory luxury beauty destination, known for discovering exceptional niche beauty and fragrance brands, delivering immersive retail experiences, and commanding an unmistakable aesthetic identity across all touchpoints.

You are more than a commercial leader—you’re a luxury curator and cultural tastemaker. With a passion for discovering new and emerging luxury beauty brands, you bring the vision, creativity, and strategic leadership to transform escentials into Southeast Asia’s premier luxury beauty destination. You balance business growth with brand guardianship, ensuring that every detail—from store design to product mix—reflects the highest level of refinement and innovation.

Key Responsibilities:

Brand Stewardship & Curation

• Position escentials as a distinguished luxury destination; a place where beauty is celebrated through discovery, expertise, and sensory delight
• Safeguard and communicate a cohesive brand aesthetic; visually compelling, emotionally resonant, and unmistakably refined
• Proactively source, evaluate, and secure partnerships with new and up-and-coming luxury beauty and fragrance brands, ensuring escentials remains the go-to destination for discovery and exclusivity across the region
• Curate a brand portfolio that excites and inspires, balancing established icons with fresh, emerging players

Strategic Brand Partnerships

• Cultivate strong relationships with brand partners; negotiating exclusives, limited editions, and tailored activations that elevate escentials’ positioning
• Collaborate on curated showcases, events, and thematic campaigns that reflect both global luxury standards and local market relevance

Commercial Leadership & Growth

• Drive commercial performance with full P&L responsibility, revenue growth, pricing strategy, and ROI optimization
• Expand distribution across channels (own retail, department stores, e-commerce, salons, marketplaces) with a focus on premium positioning
• Forecast, plan, and manage inventory, ensuring launch excellence and operational efficiency

Experiential Retail & Client Engagement

• Design and activate immersive in-store luxury experiences that surprise and delight, from interactive discovery zones to private consultations
• Champion high-touch clienteling, ensuring VIP and high-net-worth customers experience personalized service at every interaction

Marketing & Omni-Channel Storytelling

• With the marketing team, lead 360° storytelling across digital, editorial content, events, and in-store experiences
• Build an engaged community through CRM, loyalty, and experiential programs that go beyond transactional retail to create emotional connections

Team Leadership & Cultural Influence

• Lead and inspire regional and local teams to embody luxury service and execution standards.
• Foster a culture of innovation, trend sensitivity, and creative retail execution
• Provide regular updates to internal and external stakeholders on performance, opportunities, and challenges

Requirements:

• Minimum 10+ years in beauty, luxury, FMCG, or premium retail, with regional exposure preferred.
• Proven success in driving P&L performance, strategic growth, and profitable expansion across markets, self-motivated and ability to drive business/brand strategy & execution (sales, marketing, media, PR, and market development)
• Strong grasp of luxury consumer behaviours, aesthetics, and clienteling
• Demonstrated ability to identify, source, and successfully launch new and emerging luxury beauty and fragrance brands
• Track record in 360 marketing, digital engagement, CRM, and building customer loyalty
• Good analytical skills with ability to grasp P&L. Strong skills in financial planning, forecasting, and decision-making
• Persuasive, credible with senior stakeholders, and able to inspire cross-market teams. Independent individual with entrepreneur spirit. Able to handle negotiations and meetings with higher level executives, both internally (eg. Country Managers) and externally (eg. Senior Executives from brand partners)
• Fluent in English, any other Asian language an advantage to support business needs

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/

If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.