Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Job Summary:
We're looking for a Senior Marketing Specialist. In this role, you will focus on accelerating our client’s platform's growth through a combination of creator marketing and responsibility marketing. The role supports the marketing team by engaging content creators and regulatory bodies. Driving and leading creator and responsibility programs, campaigns, and events within the market, including leveraging major cultural moments. Collaboration with global and cross-functional teams, as well as external agencies, is essential.
Role:
- Drives go-to-market strategies for key products and develops execution plans for complex projects, using exemplary communication to represent business, product, and technical perspectives.
- Leads the planning and execution of priority creator programs related to responsibility (e.g., child safety, copyrights) and supports key local cultural moments (e.g., SMB Day, Teachers Day).
- Engages in strategic problem solving by analysing detailed local insights, understanding their big-picture implications, and proactively proposing new opportunities to grow the local ecosystem.
- Ensures cross-functional collaboration, partnering with policy and government affairs teams to design and execute campaigns that align with national narratives, including the Creative Economy and Digital Responsibility.
You:
- BA/BS degree or equivalent experience
- 6+ years of experience in marketing working across one or more marketing fields (i.e., product marketing, event execution, policy, social brand marketing).
- Experience in end-to-end program and event management, including managing timelines and go-to-market, designing narrative/key message, partnering with agencies on creative development, social media amplification and managing logistics.
- Experience working directly with Creators and KOLs.
- Experience with and a passion for working on public policy and responsibility topics, including designing, developing, and executing marketing programs in collaboration with government bodies or policy-focused organisations.
- Experience running events and engaging with high-profile individuals and organisations, such as Key Opinion Formers (KOFs) and top-tier creators.
- A strong understanding of the Indonesian political and regulatory landscape and the ability to work with public policy teams to create and execute impactful marketing strategies that protect brand reputation.
- Demonstrated experience in marketing analytics, metric analysis, and measurement.
- Experience managing cross-functional or cross-team projects.
- Exceptional verbal and written English communication and presentation skills, and - ideally - fluent in Bahasa Indonesia language to cover projects.
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
