About Maverick Drinks
Over the past 14 years, Maverick Drinks has developed one of the most compelling and innovative portfolios of brands in the UK. From craft to premium, to celebrity owned brands, it is our willingness to be open to change and reinventing ourselves that has been key to our continued success.
We’ve developed a reputation for quality in everything we do and provide a growth platform for modern beverage brands, leveraging our expertise in ecommerce and our established relationships with the nation’s largest retailers, on-trade partners and wholesalers, including our very own Master of Malt trade.
The role:
Drive distribution and growth of the award-winning Maverick Drinks brand portfolio across your customer base; act as a consultant to the trade, bringing customers on the craft spirits journey. We have roles available in the Midlands and London regions.
Primary tasks and responsibilities
- Work closely with the trade marketing, brand ambassadors, trade and sales team to increase distribution and brand awareness
- Utilise key contacts within your network to create new business opportunities across your territory and establish a broad and diverse customer base, including strategic ‘lighthouse’ accounts for our key brands
- Create the territory strategy in line with the Maverick Drinks strategic objectives, with a clear vision for target listings both on back bar and cocktail menus
- Manage the full customer picture, keeping track of relevant account information
- Plan and execute A&P investment brilliantly to ensure that all trade marketing activity and activations drives a positive return on investment
- Use your expertise on the craft and premium spirits portfolio and consumer to share category trends and insights in order to facilitate decision making and product ranging, leading to a greater presence for our brands
- Drive distribution, visibility and rate of sale of our core brands, subsequently leveraging these listings to further establish distribution of the wider Maverick Drinks portfolio
- Support customers and the wider team to deliver liquid, brand and category training and tastings to embed our brands and drive value for the customer
- Liaise with the route-to-market Partner Managers to ensure product availability and accessibility across your account base
