Director, Identity Data Architecture

NBCUniversal Advertising Products & Solutions (AP&S) is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. From program development to product management to sales operations, our division services both internal and external customers in support of NBCUniversal’s $7B+ annual advertising business. Together, we’re building the platform that powers the future of advertising at NBCU.

The Ad Sales Identity and Data Product team within AP&S is responsible for collection, standardization, and management of NBCUniversal’s owned and licensed data products and assets. The Director, Identity Data Architecture reports to the VP, Identity and Data Products. The role is responsible for defining and driving the strategy, technical design, and long‑term vision of NBCU’s enterprise Identity Graph. They lead how large‑scale first‑ and third‑party data is modeled, linked, and operationalized to create a unified, scalable, and privacy‑safe identity foundation across all advertising and audience platforms. This role ensures the graph evolves to meet business needs by partnering across engineering, product, data science, and privacy teams to deliver accurate, high‑performance identity resolution at full census scale.

 

Responsibilities:

• Lead the overall strategy, architecture, and evolution of NBCU’s Identity Graph, ensuring it delivers scalable, privacy‑safe identity resolution across all Ad Sales and audience platforms.
• Own architectural decisions and long‑term roadmap for how identity data is modeled, linked, governed, and deployed across internal systems and partner environments.
• Design, test, and optimize identity graph build logic to support both high‑scale reach and high‑precision matching, improving match rates, fidelity, and performance over time.
• Evaluate and integrate large‑scale internal and third‑party census‑level datasets, determining the best methods to ingest, normalize, and activate new identity signals.
• Develop and maintain identity data standards, pipelines, and frameworks that ensure accuracy, stability, and interoperability across downstream activation, analytics, and measurement workflows.
• Partner with Engineering, Data Science, Privacy, Cyber, Legal, and Product teams to ensure the graph meets regulatory, technical, and operational requirements while enabling new use cases.
• Continuously analyze new datasets, methodologies, and identity technologies to recommend enhancements that improve graph performance, reduce third‑party dependency, and expand NBCU’s first‑party scale.

Qualifications/Requirements:

• 10+ years of experience working in data architecture, data engineering, or identity resolution—ideally within large‑scale consumer data, advertising, or digital platforms.
• Deep expertise in designing and operating complex identity systems, including graph‑based architectures, multi‑identifier resolution, and ingesting large first‑ and third‑party datasets at scale.
• Proven leadership partnering across engineering, product, privacy, and data science teams to define data standards, guide architectural decisions, and drive delivery of high‑impact identity products.

Desired Characteristics:

• Demonstrated success in working across an organizational matrix.
• Excellent verbal and written communications skills.
• A proven ability to effectively present to senior executives, colleagues, vendors, clients, talent, and other levels of personnel.
• Ability to share cohesive insights and make recommendations.
• Ability to articulate vision and direction, communicate effectively and manage performance and accountability.

Additional Information:

Fully Remote: This position has been designated as fully remote, meaning that the position is expected to contribute from a non-NBCUniversal worksite, most commonly an employee’s residence.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $165,000 - $210,000 (bonus and long-term incentive eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. 

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