Customer Success Manager - Marketing Campaign

Objective

The Customer Success Specialist ensures supplier campaigns are strategically targeted and evaluated for maximum impact. This role combines data-driven insights with consultative expertise to validate campaign objectives, recommend optimal customer segments, and deliver actionable post-campaign analysis. The position requires strong analytical skills, deep understanding of consumer behavior, and collaboration with Sales Leads and Media Planners to enhance campaign effectiveness.

Key Responsibilities

Customer Targeting & Validation

• Receive campaign briefs from Sales Leads and translate them into actionable targeting strategies using Segmentation Studio.
• Assess supplier objectives and validate whether proposed target customers align with campaign goals.
• Provide consultative recommendations on customer segments to maximize campaign performance.
• Prepare targeting files for Media Planners to ensure accurate campaign execution.

Insights & Advisory

• Act as the subject matter expert on customer segmentation and campaign targeting.
• Advise suppliers on whether their desired audience is relevant and feasible based on data insights.
• Share recommendations to improve targeting strategies and campaign ROI.

Campaign Evaluation & Continuous Improvement

• Develop post-campaign evaluation reports and identify opportunities for enhancement.
• Co-present evaluation findings with Sales Leads to suppliers and retailers.
• Address follow-up questions from initial evaluation presentations.
• Continuously refine evaluation methodologies to improve accuracy and impact.

Collaboration & Documentation

• Work closely with Sales Leads and Media Planners to ensure seamless campaign delivery.
• Maintain accurate documentation of targeting and evaluation processes for transparency and reporting.

A LITTLE BIT ABOUT YOU

You are analytical, consultative, and passionate about helping clients succeed through data-driven decisions. You have a strong understanding of consumer behavior and can confidently advise whether campaign objectives and target audiences make sense. You thrive on turning insights into actionable strategies and enjoy collaborating with cross-functional teams to deliver measurable results. Detail-oriented and proactive, you ensure every campaign is optimized for success.

• Minimum Bachelor’s Degree is required; specialization in Marketing, Business, or Analytics preferred.
• Minimum 5 years of working experience in customer success, campaign analytics or CRM targeting (retail or FMCG preferred).
• Proven track record of achieving revenue targets and managing high-value accounts.
• Strong analytical and consultative skills with proficiency in segmentation tools and data platforms
• Gain the trust of everyone involved in assigned projects
• Ability to effectively communicate technical decisions and their rationales to business unit stakeholders and development teams and be able to navigate through conflicting opinions
• Effectively influence team members to complete their tasks on time and follow project management guidelines/channels
• Excellent communication (written and verbal) and presentation skills, as well as the ability to communicate effectively at all levels within the organization
• Experience working in a cross-functional, team-based globally distributed environment; experience working in an international environment desired
• Ability to properly scope requirements, identify tasks, and determine the level of effort

Hybrid based role, must be physically located within job country and candidate must be a Country/Region Resident

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion