Description
Join our fast-growing beauty brand and become a fundamental member of our expanding team. We are looking for a savvy, passionate Director of Ecommerce who is excited about driving conversion efficiency, returning customer revenue, and digital experience performance across OSEA’s DTC channel, while building best-in-class site and lifecycle experiences rooted in sustainability and beauty. The ideal candidate has a passion for ecommerce optimization, customer retention, and digital experience strategy, thrives in a fast-paced environment, and serves as a critical partner to Growth, Integrated Marketing, Brand Marketing, and Creative. This role owns the end-to-end ecommerce roadmap—including site experience and lifecycle strategy—and shares our commitment to wellness. Our mission is to create effective, results-driven skincare that is safe for the planet and humankind.
Responsibilities
Ecommerce Performance & Optimization
- Own key ecommerce performance levers, including:
- Conversion rate (CVR)
- Returning customer revenue
- Retention and repeat purchase
- Partner with the VP of Growth to translate traffic strategy and acquisition mix into high-performing on-site experiences
- Identify performance gaps, diagnose root causes, and develop clear, data-backed solutions
- Balance short-term optimization with longer-term experience improvements
Digital Experience, Site Roadmap & A/B Testing
- Own the .com roadmap end-to-end, setting priorities and sequencing work based on business impact
- Partner with Growth and Content to integrate technical and on-site SEO best practices into the ecommerce roadmap
- Lead A/B testing planning and execution across PDPs, PLPs, checkout, merchandising, and key user journeys
- Define testing hypotheses, success metrics, and learning agendas in partnership with marketing analytics
- Drive increased velocity and impact of testing and experimentation on .com
- Own digital execution for launches, promotions, and key commercial moments on .com, partnering with Integrated Marketing to operationalize the GTM calendar and ensure experiences are clear, prioritized, and conversion-driven
- Define and execute on-site promotion mechanics, merchandising, and sequencing in coordination with digital and brand marketing teams
- Partner cross-functionally to ensure inventory alignment for digital promotions and programs
Retention, Lifecycle & Messaging Programs
- Own end-to-end lifecycle and retention strategy across email, SMS, subscription, loyalty, and direct mail
- Lead and develop the Retention Marketing Manager
- Build a strong point of view on retention economics, including LTV, purchase frequency, and offer tradeoffs
- Drive the evolution and performance of:
- Subscription (value proposition, experience, offers, and growth)
- Loyalty (engagement, digital experience, and impact on retention)
- Own digital messaging strategy and performance across site and lifecycle channels in partnership with Brand Marketing
- Ensure lifecycle messaging and promotions are well-coordinated with the broader marketing calendar
- Evolve lifecycle resourcing and structure to support scale while maintaining strategic rigor
Cross-Functional Leadership
- Partner closely with:
- VP of Growth on traffic mix, funnel performance, and tradeoffs
- Integrated Marketing on GTM planning, sequencing, and readiness
- Brand Marketing and Creative on narrative, messaging, and execution
- Customer Care on site experience, offer mechanics, and loyalty initiatives
- Act as a strong day-to-day partner to Creative, providing clear briefs, feedback, and performance insights
- Escalate major priority conflicts and tradeoffs to senior leadership
This job description is a summary of duties. It is by no means an all-inclusive list but is merely a broad guide of expected duties and is subject to change.
