Campaign and Account-Based Marketing (ABM) Manager
•Vention· 2d
📣 Marketing⏰ Full-time🎯 Lead / Principal🇨🇦 Montreal, Canada
2d ago
Pairedrecruiting·3 days ago
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location.
Our client is a B2C SaaS platform that empowers salespeople—primarily mortgage loan officers—to create and deploy professional video marketing content using AI-driven automation. Their users download the mobile app, create videos in under two minutes, and build their personal brand with minimal effort. They're currently at an inflection point: the product is nearly complete, enterprise pilots are converting, and they're preparing to launch direct-to-consumer acquisition at scale.
This role is critical—you'll build the client's entire B2C marketing infrastructure from scratch and own it end-to-end. This is an AI-first company. They expect their growth leader to actively experiment with and leverage AI—not just talk about it.
Build the client's entire B2C growth engine from zero so that by April 1, 2026, we have a fully tested, scalable acquisition engine ready for a national DTC launch.
This is a full-time, senior leadership role with the mandate to own B2C growth end-to-end and build the team required to scale it.
There is no existing funnel. No email sequences. No landing pages. No analytics dashboards. You will architect, build, and own the entire system—coordinating with our design team and developers to bring it to life.
Your north star metric: App Downloads → Trial → Paid Conversion
This role starts as a hands-on Head of Growth responsible for building the client's entire B2C acquisition and lifecycle engine from zero.
As paid acquisition scales, you will:
• Hire and manage ad specialists and growth operators
• Own agency selection, performance management, and budget efficiency
• Evolve into leading B2C marketing strategy across acquisition, lifecycle, and retention
For the right person, this role has a clear path to Chief Marketing Officer, owning company-wide growth strategy.
Funnel Architecture & Build
• Design the complete user acquisition funnel from first touch to paid conversion
• Build landing pages, webinar registration pages, and conversion pages in Webflow (coordinating with developers as needed)
• Create email sequences: trial nurture, 30-day engagement, conversion, retention
• Set up and configure email marketing platform (your recommendation)
• Build pre-recorded webinar infrastructure (pages, registration, follow-up sequences)
Analytics & Optimization
• Establish baseline metrics for every funnel stage (visitor → download → trial → paid)
• Build analytics dashboards to track performance in real-time
• Run A/B tests on landing pages, emails, and conversion points
• Analyze what's working, what's not, and continuously optimize
Paid Acquisition (Testing → Scale)
• Run initial ad tests to validate funnel performance (Meta, LinkedIn, Google)
• Analyze ad spend ROI and conversion data
• Once validated, hire specialists or manage agency for scaled ad spend
• Own budget efficiency and CAC optimization over time Coordination & Project Management
• Work with design team (Andres, Fernanda) on creative assets—2-3 day turnaround
• Coordinate with developers on Webflow implementation and technical integrations
• Collaborate with SDR (when hired) on user activation strategies
• Manage timelines to hit April 1 launch deadline
You are a full-funnel owner, not a channel manager. You've shipped at least one high-performing B2C SaaS or mobile funnel from zero to scale. You're comfortable with ambiguity, thrive under real deadlines, and take "build the growth engine" as a mandate, not a request for a project plan.
-You have owned a B2C SaaS funnel from first touch to paid conversion and can show concrete lift in trial→paid and CPA
-You have directly managed or partnered with agencies on paid acquisition and improved CAC over time
-You think in systems, funnels, and automation—not isolated tactics
-You are deeply interested in how AI is changing marketing—and actively use AI tools to move faster, test more, and automate execution
-You are excited to hire and lead future growth team members
This role is for someone who:
• Has built B2C growth engines from zero before and wants full ownership
• Is comfortable being accountable to revenue and conversion—not activity
• Thrives under real deadlines and real stakes
• Thinks in systems, funnels, and automation—not isolated tactics
• Is excited to hire and lead future growth team members
• Is deeply interested in how AI is changing marketing—and actively uses AI tools to move faster, test more, and automate execution
-If you prefer narrow scope, slow iteration, or heavy process over outcomes, this role will not be a fit.
