Paired is a global staffing and recruiting agency that connects talented individuals with leading companies in various industries. We are dedicated to helping professionals find fulfilling remote work opportunities. Our focus is on elevating both talent and companies, making great matches for business success.
We are currently seeking a skilled Content Creator specializing in Meta Ads for a prominent Fashion Retail/Apparel Company. In this remote role, you will be responsible for creating captivating ad content that drives engagement, awareness, sales across various Meta platforms (Facebook, Instagram). The ideal candidate has experience in fashion retail/apparel, understands social media trends, and knows how to create compelling content tailored for performance marketing.
Responsibilities:
- Edit and enhance User-Generated Content (UGC) videos for Meta Ads (Facebook & Instagram) to drive engagement and conversions.
- Create compelling short-form video content optimized for social media, including 1:1 and 9:16 formats.
- Ensure all videos are optimized for different ad placements, including Feed, Stories, and Reels.
- Develop engaging and high-converting content (static images, videos, carousels, etc.) for Meta Ads (Facebook & Instagram).
- Collaborate with the marketing and design teams to align ad creatives with brand identity and campaign objectives.
- Research and implement current fashion trends, audience preferences, and competitor strategies to create effective ad content.
- Optimize ad creatives based on data insights and performance metrics.
- Creating square + 9:16 photos and videos
- Make content engaging with call to actions, discounts, and other information
- Various forms of the same content for A/B testing
Meta Ads Management:
- Work closely with the performance marketing team to ensure ad creatives meet best practices for paid media campaigns.
- A/B test different content formats, captions, and visuals to maximize engagement and conversion rates.
- Stay updated on Meta Ads policies, algorithm changes, and creative trends to ensure content effectiveness.
Requirements
- Proven experience in video editing for paid social media ads, preferably in the fashion or apparel industry.
- Proficiency in Adobe Premiere Pro, After Effects, CapCut, or other video editing tools.
- Strong understanding of Meta Ads best practices and how to create engaging content for Facebook & Instagram.
- Ability to edit short-form videos with a focus on storytelling, engagement, and conversion.
- Experience working with UGC content and repurposing raw footage into compelling ads.
- Knowledge of typography, motion graphics, and visual effects is a plus.
- Ability to analyze ad performance metrics and optimize campaigns for maximum ROI.
- Creative flair with the ability to produce visually appealing content that resonates with target audiences.
- Ability to work independently and meet deadlines in a fast-paced environment.
- Knowledge of fashion trends and consumer preferences in the apparel industry.
- Strong communication skills for effective collaboration with marketing and design teams.
Preffered Qualifications:
- Experience working in fashion, lifestyle, or e-commerce brands.
- Familiarity with TikTok Ads and UGC content creation is a plus.
- Basic knowledge of Meta Ads Manager and performance metrics.
Benefits
- Competitive Salary (USD) - Pay per Video
- Work From Home
- Flexible working hour
