The Hollywood Reporter: Manager, Marketing Strategy

The Hollywood Reporter is currently seeking a Manager, Marketing Strategy that will operate at the intersection of creativity, strategy, execution and data, leveraging their expertise to develop and execute compelling cross-platform marketing campaigns aligned with advertisers' goals and the company's brand. This collaborative and hands-on role will balance ideation, project management and partnership building to drive revenue within a fast-paced entertainment publishing environment.

As a Manager, Marketing Strategy, you’ll play a role in shaping the company’s creative identity while fostering meaningful connections between advertisers and a culture-rich audience. This role provides an excellent opportunity to innovate, grow, and thrive within a collaborative environment fueled by creativity and passion for the entertainment industry.

Responsibilities:

Marketing Campaign Development

• Lead brainstorms for mid-to-large budget campaigns and develop innovative, cross-platform marketing strategies that align with advertiser goals and brand identity.
• Conceptualize and execute compelling, 360° marketing campaigns that seamlessly blend live events, branded content, video, and digital initiatives.
• Develop winning live media/event packages that appeal to the marketing needs of blue chip and/or consumer brands.

Cross-Department Collaboration

• Act as a central strategic lead across internal teams — including sales, editorial, video, PR, account management, and events — to shape and implement integrated marketing strategies that leverage the company’s unique assets.
• Work across departments to gather data, apply audience research insights, design compelling copy, and harness performance analytics to craft solutions for client needs.

Marketing Material Development

• Create clear, concise marketing materials that show how the company’s platforms can work collaboratively to support client objectives.
• Ensure consistency and innovation in the messaging, storytelling, and presentation format of all materials, including general materials, proposals and pitches.

Program Execution

• Lead the end-to-end delivery of select sold programs, including resource allocation and vendor partnerships, ensuring seamless execution and measurable success.
• Troubleshoot and resolve issues for live campaigns, addressing challenges quickly and professionally.

Data Analysis

• Analyze audience behavior, editorial performance trends, and content engagement opportunities across THR’s platforms.
• Monitor marketplace and advertiser trends to inform marketing initiatives and identify opportunities for strategic growth.
• Track program performance and collaborate with digital teams to optimize campaigns and create client-facing case studies.

Qualifications:

• Minimum 6 years of experience in publishing, marketing, agency work, or digital media, with expertise in developing custom content and integrated campaigns.
• Experience developing and executing live media/event campaigns for consumer brands
• Some experience with entertainment or awards season-related campaigns is a bonus.
• Exceptional creative writer and storyteller with a demonstrated ability to craft compelling narratives.
• Proficient in creative presentation tools, including Keynote, PowerPoint, and Excel.
• Strong ability to ideate creative concepts independently and translate them into actionable marketing opportunities for advertisers.
• Proven experience managing multiple projects, tight deadlines, and workflow prioritization in a fast-paced environment.
• A team player with a flexible, cooperative spirit and the ability to collaborate with various teams and personalities.
• Enthusiasm for entertainment, film/TV, and a strong appreciation for THR.
• Solution-oriented mindset — proactive problem solver, strategic thinker, and quick learner driven to improve processes and outcomes.

As THR values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

A good faith estimate of the salary range is $90k - $115k upon hire.. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.

PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC’s paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short & Long Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meet employee’s needs, we are currently launching a new Flexible Vacation Policy.

About The Hollywood Reporter:
The Hollywood Reporter provides unparalleled access to and intelligence about the business of the entertainment industry, as well as the people and the culture behind it. THR is an urgent and timely blend of rigorous breaking news, analysis, investigative reporting, insightful features, as well as lively design and elegant, creative photography across multiple platforms — a high-octane 24/7 website, a luxurious weekly print magazine, video series, podcasts, exclusive events and robust social media accounts. THR sets the entertainment agenda, elevating and broadening the style and substance of the Hollywood conversation