Email Lifecycle Marketing Manager

QIMA is transforming its marketing organization into a modern, high-performing growth engine, with performance marketing, data, and scalability at its core. In this context, we are hiring our new Email Lifecycle Marketing Manager to transform, optimize, and scale QIMA’s global email marketing engine across every stage of the customer journey.

Stepping into a function previously run by an external agency, this role is deeply hands‑on. You’ll architect, build, launch, and continuously refine high‑impact lifecycle, nurturing, ABM, and tactical email programs—while also defining the strategy, frameworks, and long‑term vision for lifecycle marketing at QIMA.

This is a role for a builder who thrives on execution: shaping the “what” and then engineering the “how” to bring it to life end‑to‑end.

Key Responsibilities: 

• Build and scale QIMA’s email and lifecycle marketing function in-house 
• Own A/B testing, continuous optimization for Group and Divisional email marketing programs
• Design end-to-end lifecycle journeys from lead to customer expansion.
• Define scalable lifecycle frameworks, playbooks, and standards as the foundation for future growth
• Own email campaigns, nurturing, adoption and prospection flows in Marketo Engage and Zoho CRM.
• Partner with the divisional marketing teams on campaign design templates, execution and best practices.
• Collaborate with customer data engineering and CRM teams to optimize data for strategic use.
• Improve engagement, CTR, and conversion across email marketing campaigns and lifecycle programs.
• Implement lifecycle performance benchmarks and reporting.

Skills & Abilities

To succeed in this role, you should have:
• Strong understanding of buyer journeys, segmentation, behavioral triggers, and performance optimization.
• Comfortable owning both strategy and day-to-day execution.
• Strong analytical mindset with a clear focus on conversion and pipeline impact.
• Experience working cross-functionally in global teams.
• Fluent English required.

Education & Experience:

• 3+ years hands on experience with Marketo
• Knowledge of industry standards and best practices
• Proven experience building, executing and optimizing high‑impact email campaigns and full‑funnel B2B 
lifecycle programs.
• Experience leveraging AI and automation to improve lifecycle efficiency and velocity is a strong plu