CRM and Retentions Manager
•Bjakcareer· 21h
📣 Marketing⏰ Full-time⭐ Senior📍 Bandar Utama, Malaysia
21h ago
Scale Army Careers·19 days ago
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a performance-driven e-commerce organization focused on leveraging data, automation, and lifecycle marketing to drive customer engagement and revenue growth. They operate with a lean, collaborative marketing team and prioritize scalable systems, clean data, and conversion-focused execution across their email and retention channels.
Fully Remote | 9:00 AM – 5:00 PM EST
The E-mail Marketer will own the execution, optimization, and performance of email marketing and automation programs using Klaviyo. This role focuses on building and managing workflows, advanced segmentation, deliverability, and performance reporting to improve engagement, conversions, and lifecycle efficiency. The ideal candidate is both operational and analytical, capable of managing email campaigns end-to-end while leveraging clean data to drive smarter targeting and personalization at scale.
Build, manage, and optimize email workflows and automations in Klaviyo, including welcome series, abandoned cart flows, product recommendations, and re-engagement campaigns.
Develop and maintain behavior-based segmentation to improve targeting, personalization, and conversion performance.
Execute email campaigns aligned with business objectives, ensuring accuracy, consistency, and conversion-focused delivery.
Maintain strong deliverability practices to maximize inbox placement and engagement.
Track and analyze email performance metrics including open rates, click-through rates, conversion rates, and revenue impact.
Produce clear, executive-level performance reporting with actionable insights and recommendations.
Use performance data to continuously refine workflows, segmentation, and campaign strategy.
Maintain clean, accurate, and well-segmented customer lists within Klaviyo.
Analyze customer behavior, lifecycle stages, and engagement trends to improve targeting effectiveness.
Collaborate with internal teams to ensure email initiatives align with broader marketing efforts and data standards.
Build complete email templates end-to-end, including layout, formatting, and Klaviyo implementation.
Work with copy and creative direction provided by the team to produce polished, on-brand, and conversion-oriented emails.
Collaborate with internal design resources as needed, while maintaining the ability to independently execute full template production to support speed and scale.
2+ years of hands-on experience working with Klaviyo, including workflow setup, segmentation, and performance measurement.
Proven experience managing email campaigns from concept through execution, including A/B testing and optimization.
Strong understanding of email marketing best practices, deliverability, and lifecycle strategy.
Proficiency in email analytics and reporting, with the ability to translate data into actionable insights.
Experience working with large, well-structured datasets to support advanced segmentation and personalization.
Strong organizational skills with high attention to detail and time management.
Ability to work independently and take ownership of email programs end-to-end.
Clear communicator comfortable collaborating with cross-functional teams.
Analytical mindset with a bias toward testing, learning, and continuous improvement.
High-performing email workflows and automations that consistently drive engagement and conversions.
Improved deliverability and overall campaign performance over time.
Clear, actionable insights from email reporting that inform strategy and optimization.
Strong alignment between email initiatives and broader business and marketing goals.
This role offers ownership over email marketing and automation within a fast-paced, growth-focused environment. You’ll work with clean data, modern tools, and a team that values execution and performance. If you enjoy building scalable lifecycle systems and driving measurable impact through email, this role offers both autonomy and influence.
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