Lifecycle Marketer

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a cutting-edge company that blends technology and storytelling to create data-driven, community-powered entertainment. They leverage blockchain and decentralized platforms to build transparent, innovative ecosystems that connect creators and audiences in new ways across the U.S. and Latin American markets.

Location

Fully-Remote | 9:00 AM – 5:00 PM EST

Role Overview

The Lifecycle Marketer (Web3 & Multi-Channel) will manage and optimize multi-channel communication strategies across the full user lifecycle. This role focuses on crafting high-impact campaigns, managing CRM and analytics platforms, and driving data-backed improvements in engagement, retention, and conversion for Web3-native audiences.

Key Responsibilities

Email & Messaging Campaigns

• Develop and execute email campaigns in English and Spanish, ensuring brand consistency and engagement

• Manage and optimize messaging across SMS, Telegram, Instagram, Facebook, TikTok, and in-platform channels

CRM & Platform Management

• Configure and maintain Go High Level (GHL) for CRM, automation, and workflow optimization

• Ensure seamless integration and data flow between CRM and connected platforms

Analytics & Reporting

• Build and manage reports in Mixpanel to track user behavior, campaign performance, and lifecycle metrics

• Use performance data to iterate on strategies and improve retention, activation, and conversion

Web3 & Cross-Channel Strategy

• Apply Web3 knowledge to craft lifecycle campaigns that resonate with blockchain-savvy audiences

• Stay current on Web3 trends and incorporate insights into lifecycle strategies

• Develop a cohesive, cross-channel lifecycle approach in collaboration with creative and product teams

Qualifications

Experience

• 2+ years of experience in lifecycle marketing within Web3 environments

• Hands-on experience managing multi-channel messaging platforms

• Experience working with U.S. and Latin American markets

Skills

• Native-level English proficiency; strong Spanish skills

• Expertise in Go High Level (GHL) configuration and management

• Proficiency with Mixpanel or similar analytics tools, including complex reporting

• Strong written communication skills for clear, engaging content

• Data-driven, detail-oriented approach with a focus on optimization

• Ability to perform in a fast-paced, innovative environment

What Success Looks Like

• High-performing, data-backed campaigns driving engagement and retention

• Seamless CRM and analytics operations with regular, actionable insights

• Consistent improvement across lifecycle metrics such as open rates, conversions, and churn reduction

Opportunity

This role offers the opportunity to directly shape lifecycle marketing for a company operating at the intersection of entertainment and blockchain. You’ll work with advanced data, multi-channel strategies, and Web3-native audiences while collaborating closely with creative and product teams in a fast-moving, innovative environment.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets