Paid Media Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a mission-driven organization focused on empowering learners and professionals through innovative educational solutions. They leverage data-driven strategies to optimize growth, engagement, and performance, delivering measurable outcomes that help individuals and partner organizations succeed in a dynamic, results-oriented landscape.

Location

Fully-Remote | 9:00 AM – 5:00 PM EST

Role Overview

The Paid Media Specialist will manage and optimize paid advertising campaigns across Google Ads and Meta, with potential expansion into additional platforms. This is a hands-on, execution-focused role responsible for day-to-day campaign management, performance monitoring, and collaboration with internal teams to drive measurable results.

Key Responsibilities

Campaign Management

• Own day-to-day paid media campaigns across Google Ads and Meta, with potential expansion into TikTok, Microsoft Ads, and LinkedIn

• Manage budget pacing, campaign setup, and basic optimization to meet performance goals

• Implement and manage retargeting campaigns within Google Ads

Execution & Performance Support

• Execute campaign build-outs using predefined strategies and structures

• Monitor and report on key performance metrics, including CPL, CAC, ROAS, and CTR

• Support testing of new digital marketing channels as needed

Collaboration & Reporting

• Work closely with the Analytics team and internal stakeholders to align execution with broader marketing objectives

• Report directly to the CMO with regular updates, insights, and recommendations

• Collaborate with creative and copywriting teams to maximize campaign effectiveness

Qualifications

Experience

• 4–5 years of hands-on PPC experience with a strong DTC background

• Experience managing small-budget campaigns in fast-paced, execution-driven environments

Skills

• Proficiency in Google Ads and Meta Ads Manager

• Familiarity with Microsoft Ads, TikTok Ads, or LinkedIn Ads (bonus, not required)

• Strong attention to detail for managing and reconciling campaign operations

• Execution-focused mindset with a results-driven approach

• Strong collaboration and communication skills

• Eagerness to learn, adapt, and continuously improve

What Success Looks Like

• Consistent monitoring and reporting of CPL, CAC, ROAS, and CTR

• Efficient management of small-budget campaigns with measurable impact

• Clear, actionable insights shared with the internal team

• Ongoing support for testing and expanding into new digital channels

Opportunity

This role offers the opportunity to contribute directly to a growing, mission-driven organization through hands-on paid media execution. You’ll work closely with analytics, creative, and leadership teams while gaining exposure to new channels and driving meaningful performance outcomes in a dynamic environment.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets