Scale Army Careers·18 days ago
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a highly visible professional balancing a demanding personal and professional schedule, with a strong focus on building a refined, intentional, and consistent personal brand. Their social presence blends business, lifestyle, and personal moments through a chic, editorial, and modern aesthetic that feels grounded, thoughtful, and never performative. They prioritize clarity, momentum, and sustainability, valuing systems that remove friction and allow creativity and consistency to coexist seamlessly.
Remote | 9 AM – 5 PM EST or 10 AM - 6 PM EST
The Social Media Associate will design, manage, and optimize the systems that support consistent, high-quality content creation and publishing across multiple platforms. This role owns the structure behind the content, ensuring workflows are proactive, efficient, and sustainable within a full and dynamic schedule.
This position goes beyond posting and execution. It focuses on building repeatable systems, anticipating upcoming moments, and coordinating all moving parts of content creation, from ideation to publication. The role works closely with the client, as you will be managing a person's personal social media, primarily Instagram, LinkedIn, TikTok, and Substack. As well as photographers, videographers, and external editors, to keep content flowing smoothly with clarity and momentum.
Build and maintain end-to-end systems for content planning, creation, approval, and posting
Design workflows that make real-time content capture simple and frictionless
Create systems to manage evergreen assets for easy reuse and repurposing
Develop clear handoff processes, timelines, and approval flows with internal and external partners
Proactively identify inefficiencies and refine systems over time
Own monthly and weekly content calendars to support daily Instagram posting and consistent cross-platform activity
Align content planning with the client’s personal and professional calendar to anticipate content opportunities
Flag upcoming events, travel, meetings, and moments suitable for content
Create content moodboards, shot lists, and filming plans aligned with brand and lifestyle
Communicate weekly filming needs clearly and hold stakeholders accountable to deadlines
Manage daily Instagram feed and Stories posting
Recommend content formats based on performance, trends, and brand alignment
Create Stories graphics and simple visual assets using Canva
Edit short-form videos in CapCut as needed
Coordinate with external editors and manage all handoffs and timelines
Engage proactively by commenting on a defined list of accounts
Create and maintain an organized, intuitive system for photo and video assets
Ensure evergreen content is tagged, searchable, and ready for reuse
Identify opportunities to repurpose existing assets into new posts and reels
Own the Substack editorial calendar and publishing workflow
Manage timelines to ensure bi-weekly long-form posts are published consistently
Expand Substack beyond long-form by planning and publishing three to five short updates per week
Build a proactive content pipeline to avoid reactive publishing
Recommend adaptations of content across LinkedIn, TikTok, Threads, and Substack
Maintain a cohesive voice and aesthetic while respecting platform-specific nuances
Schedule and coordinate photographers and videographers
Track deliverables from shoots through final edits
Follow up consistently to ensure timelines stay on track
Experience managing social media content workflows and publishing processes
Experience coordinating with photographers, videographers, and external editors
Hands-on experience supporting consistent, high-volume content output
Experience with Substack is a nice-to-have
Strong systems-thinking and process design capabilities
Excellent organizational skills and attention to detail
Proactive, anticipatory mindset with strong ownership and follow-through
Strong creative judgment with an intuitive understanding of social media
Proficient in creating assets in Canva and editing short-form video in CapCut
Ability to hold collaborators accountable while remaining collaborative
Adaptable, calm, and effective in fast-moving environments
This role offers the opportunity to build and own the systems behind a high-quality personal brand, directly shaping how content is created, managed, and published. You’ll have a close working relationship with the client, meaningful creative input, and the chance to create structure that enables long-term consistency, clarity, and impact without burnout or last-minute stress.
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