Social Media Associate

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a highly visible professional balancing a demanding personal and professional schedule, with a strong focus on building a refined, intentional, and consistent personal brand. Their social presence blends business, lifestyle, and personal moments through a chic, editorial, and modern aesthetic that feels grounded, thoughtful, and never performative. They prioritize clarity, momentum, and sustainability, valuing systems that remove friction and allow creativity and consistency to coexist seamlessly.

Location

Remote | 9 AM – 5 PM EST or 10 AM - 6 PM EST

Role Overview

The Social Media Associate will design, manage, and optimize the systems that support consistent, high-quality content creation and publishing across multiple platforms. This role owns the structure behind the content, ensuring workflows are proactive, efficient, and sustainable within a full and dynamic schedule.

This position goes beyond posting and execution. It focuses on building repeatable systems, anticipating upcoming moments, and coordinating all moving parts of content creation, from ideation to publication. The role works closely with the client, as you will be managing a person's personal social media, primarily Instagram, LinkedIn, TikTok, and Substack. As well as photographers, videographers, and external editors, to keep content flowing smoothly with clarity and momentum.

Key Responsibilities

Systems & Workflow Design

• Build and maintain end-to-end systems for content planning, creation, approval, and posting

• Design workflows that make real-time content capture simple and frictionless

• Create systems to manage evergreen assets for easy reuse and repurposing

• Develop clear handoff processes, timelines, and approval flows with internal and external partners

• Proactively identify inefficiencies and refine systems over time

Content Planning & Proactive Execution

• Own monthly and weekly content calendars to support daily Instagram posting and consistent cross-platform activity

• Align content planning with the client’s personal and professional calendar to anticipate content opportunities

• Flag upcoming events, travel, meetings, and moments suitable for content

• Create content moodboards, shot lists, and filming plans aligned with brand and lifestyle

• Communicate weekly filming needs clearly and hold stakeholders accountable to deadlines

Instagram Management

• Manage daily Instagram feed and Stories posting

• Recommend content formats based on performance, trends, and brand alignment

• Create Stories graphics and simple visual assets using Canva

• Edit short-form videos in CapCut as needed

• Coordinate with external editors and manage all handoffs and timelines

• Engage proactively by commenting on a defined list of accounts

Asset Management

• Create and maintain an organized, intuitive system for photo and video assets

• Ensure evergreen content is tagged, searchable, and ready for reuse

• Identify opportunities to repurpose existing assets into new posts and reels

Substack Management

• Own the Substack editorial calendar and publishing workflow

• Manage timelines to ensure bi-weekly long-form posts are published consistently

• Expand Substack beyond long-form by planning and publishing three to five short updates per week

• Build a proactive content pipeline to avoid reactive publishing

Cross-Platform Repurposing

• Recommend adaptations of content across LinkedIn, TikTok, Threads, and Substack

• Maintain a cohesive voice and aesthetic while respecting platform-specific nuances

Production Coordination

• Schedule and coordinate photographers and videographers

• Track deliverables from shoots through final edits

• Follow up consistently to ensure timelines stay on track

Qualifications

Experience

• Experience managing social media content workflows and publishing processes

• Experience coordinating with photographers, videographers, and external editors

• Hands-on experience supporting consistent, high-volume content output

• Experience with Substack is a nice-to-have

Skills

• Strong systems-thinking and process design capabilities

• Excellent organizational skills and attention to detail

• Proactive, anticipatory mindset with strong ownership and follow-through

• Strong creative judgment with an intuitive understanding of social media

• Proficient in creating assets in Canva and editing short-form video in CapCut

• Ability to hold collaborators accountable while remaining collaborative

• Adaptable, calm, and effective in fast-moving environments

Opportunity

This role offers the opportunity to build and own the systems behind a high-quality personal brand, directly shaping how content is created, managed, and published. You’ll have a close working relationship with the client, meaningful creative input, and the chance to create structure that enables long-term consistency, clarity, and impact without burnout or last-minute stress.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets