Scale Army Careers·10 days ago
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a fast-growing personal brand at the intersection of outdoor adventure and cooking, built around a strong founder-led presence. The brand focuses on authentic storytelling, personality-driven content, and cultivating a highly targeted U.S. audience, with expansion underway across partnerships, media, and e-commerce.
Fully remote | 9 AM - 5 PM EST
The Social Media Manager will oversee end-to-end social media operations across Instagram, Facebook, and YouTube, with a primary focus on growing a high-quality U.S.-based audience. This role blends strategic planning, trend analysis, publishing, community management, and creative collaboration, working closely with the founder to translate ideas and personality into high-performing content that resonates with American male audiences interested in outdoor cooking and adventure.
Content Strategy & Planning
Build monthly and bi-monthly content calendars across Instagram, Facebook, and YouTube.
Develop concepts for viral, personal, personality-driven, and story-based content.
Research trends, sounds, formats, and competitor strategies aligned with U.S. growth.
Analyze audience demographics and refine strategy for a predominantly American male audience.
Content Creation Support
Collaborate with the founder to outline scripts, hooks, and creative direction for short-form video.
Edit content or coordinate editing with internal or external partners as needed.
Ensure all content aligns with brand voice, personality, and audience expectations.
Publishing & Optimization
Publish content consistently across Instagram, Facebook, and YouTube Shorts.
Optimize content for reach and engagement using data-driven insights.
Manage captions, hashtags, scheduling, and platform best practices.
Community Management
Engage with followers through comments, DMs, and story interactions.
Monitor audience sentiment and escalate meaningful feedback.
Support the growth of a U.S.-based community that converts into buyers and advocates.
Analytics & Performance Tracking
Track and review performance metrics on a weekly and monthly basis.
Identify content driving qualified U.S. follower growth versus off-target growth.
Provide insights and recommendations based on performance data.
Collaboration & Brand Alignment
Meet weekly or bi-weekly with the founder to align on creative direction and upcoming content.
Maintain a strong understanding of the brand’s evolving niche: outdoor adventure and food.
Work alongside existing part-time support during onboarding to ensure continuity and a clean handoff.
Experience
2–4+ years managing social media for personal brands, creators, or lifestyle or e-commerce brands.
Proven experience growing Instagram and Facebook audiences within U.S. markets.
Track record managing or producing viral-leaning content in cooking, outdoor, lifestyle, or entertainment niches.
Skills
Strong content strategy, planning, and creative ideation capabilities.
Proficiency with video editing tools such as CapCut, Adobe Premiere, or similar.
Ability to analyze performance data and translate insights into actionable strategy.
Highly organized, consistent, and detail-oriented.
Creative, proactive, and comfortable taking full ownership of social output.
Strong cultural understanding of U.S. social media trends, humor, and audience behavior.
Consistent publication of high-quality content across all platforms.
Measurable growth toward a 1M+ U.S. follower audience.
Increased engagement and improved audience quality and demographics.
Strong collaboration and alignment with the founder and broader team.
Positive impact on partnerships, brand visibility, and e-commerce traffic.
This role offers the chance to directly shape the growth and creative direction of a rapidly scaling personal brand. You’ll work closely with the founder, influence a platform targeting over one million loyal U.S. fans, and play a key role in expanding the brand across media, partnerships, and commerce.
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