Global Website Content Manager

Reporting To: Global Head of Digital Platforms

Salary: Circa £45,000

Location: UK with occasional travel to London/ Wilton offices

Contract: 12-month FTC with a potential to extend.

Role summary

We’re looking for a user-centred web content manager to own and deliver our website content strategy, planning for the creation, delivery and governance of useful, usable content.

Working with subject matter experts, you’ll review, evaluate, update and guide the creation of content, ensuring it’s user-centred, accessible and optimised for search, and delivers organisational objectives.

You’ll be a champion of UX principles and content best practice, supporting writers across the organisation to create the best possible online content that puts the needs of our users first.

Strong in project management and content design, you’ll be responsible for making our website easier for people to navigate, understand and use, from a single piece of content to an end-to-end journey. A top priority will be increasing completion of key site tasks such as donating and signing up for our e-newsletter.

The HALO Trust works in some of the world’s most volatile conflict zones, so we’re looking for somebody who can be agile and responsive when unpredictable crises occur and ensure our homepage reflects our priorities in real time.

Reporting to the Global Head of Digital Platforms, this is a fantastic opportunity to play a key role in transforming the way we communicate with our external audiences.

Responsibilities

Develop our website content strategy, enacting plans for the creation, delivery and governance of useful, usable content

Work with stakeholders and subject matter experts to translate needs into website solutions, including actionable tasks for the development team via the backlog

Contribute to the continual iterative improvement of the site:

• Manage backlog
• Troubleshoot website errors and bugs, reporting where appropriate
• Lead development sprints with our external agency, completing UAT and other tasks as required
• Monitor and maintain technical aspects of existing website content in terms of URLs, page names, structure, metadata etc

Oversee publication of all website content

• Write, edit and proof copy, ensuring it’s accessible, optimised for search, maximises goal conversions and follows good UX writing practices
• Manage a range of onsite content, including pages, microcopy, forms, images and videos

Ensure appropriate content is shown to the user in the right place and in the best format, with a focus on increasing completion of top site tasks such as making a donation and signing up for our e-newsletter.

Mentor our small group of website editors:

• Provide training and ongoing support on writing for the web good practice
• Provide training and ongoing support on using the CMS
• Ensure adherence to good practices
• Ensure content is always up-to-date

Measurement and evaluation:

• Ensure tracking and reporting of content performance and KPIs, providing metrics and other insight to colleagues as appropriate
• Take a data-driven approach to decision-making, using quantitative and qualitative insight to improve the performance of content

Collaborate with relevant colleagues such as the Senior Digital Marketing Manager to ensure digital components are optimised to work together and that user journeys across digital touchpoints are seamless