About the Team
At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.
We are looking for a strategic and well-connected Influencer Marketing Lead to drive our creator partnership strategy across the Gulf region. In this role, you will be responsible for scaling our influencer ecosystem, with a heavy focus on the KSA and UAE markets, to increase brand awareness and drive marketplace growth. You will act as the key link between the brand, local agencies, and influencers, ensuring that our campaigns are culturally resonant, data-driven, and perfectly aligned with our international business objectives.
Responsibilities
- Lead influencer selection and hunting processes to identify and onboard high-potential creators across the Gulf region.
- Build and maintain long-term, strategic relationships with local influencer agencies and key ecosystem partners.
- Provide deep regional market insights to guide high-level campaign planning, activations, and localized content strategies.
- Monitor and analyze influencer performance metrics to identify growth opportunities and optimize campaign ROI.
- Stay ahead of emerging trends, platform dynamics, and content formats specific to the Gulf social media landscape.
- Coordinate branding projects between marketplace sellers and influencers, managing gifting, fixed deals, and collaborations.
- Collaborate with internal Marketing, Marcomm, and PR teams to ensure all influencer initiatives align with broader business goals.
- Manage end-to-end influencer activations, ensuring seamless execution from initial outreach to final performance reporting.
Expected Qualifications
- Minimum of 7 years experience in influencer marketing, creator partnerships, or a related field within the Gulf region.
- Proven track record in the e-commerce or tech industry is highly advantageous.
- Fluency in English is mandatory; proficiency in Arabic and/or Turkish is a strong plus.
- Deep understanding of the local influencer ecosystem, particularly within the KSA and UAE markets.
- Exceptional relationship management skills with experience navigating agency partnerships and direct creator talent.
What We Offer
- Hybrid working model with flexibility: a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.
- Personalised training allowance and learning opportunities: Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.
- Responsibility from day one: Take full ownership from the start in a culture where every voice is heard and valued.
- A diverse, international team: Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.
- Opportunities to grow with the best: Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.
- Meaningful connections beyond tasks: Be part of team rituals, events, and social activities that help us stay connected and inspired.
Take the Next Step
If this role excites you, apply today, we look forward to taking the next step with you.
