Head of B2C Performance & Merchandising M/W/X

📄 JOB DESCRIPTION

• Within the Marketing Operations team, reporting to the Head of Marketing Operations, your main missions will be to support the growth of all our B2C platforms. You are responsible to define the strategy and together with your team ensure the correct implementation of the daily merchandising of all our sites. Additionally, you will follow B2C performance per country and implement actions plans where needed. 
• You will lead a team of 4 B2C Merchandisers (& 3 interns) working on all verticals/businesses across all our B2C countries

🎯 TASKS

• Merchandising: You define the Group merchandising strategy and lead the implementation of this strategy on all our B2C platforms (11 site IDs)


Define & improve the Group Merchandising Strategy 
• Glocal merchandising guidelines for homepage & tabs 


Ensure all platforms (homepage & tabs) are merchandised following the Group guidelines whilst taking into account local specificities 
• Handle communication with commercial teams requesting/challenging positioning of banners on the HP 


Optimize daily attractivity of our offer and appropriate traffic allocation between businesses,  Veepee products and marketing support
• Develop and use daily quality indicators (B2C segmentation, Offer quality score, etc.) within daily attractivity assessment  
• Collaborate closely with planning teams to deliver the most balanced and optimized planning, also from a B2C perspective 
• Be an active contributor in the development of a new “daily attractivity tool” 


Build & improve processes (within team & with other departments) and reporting driving to efficiency & insights  
• Hiding process for non performing sales on the homepage
• Hiding process for Brandsplace boutiques when Flash sales of the same brands
• Travel homepage visibility etc.


• B2C performance:
You follow the B2C performance of the Group, with a focus per country, and set up relevant actions to support growth 
• Monitor daily performance per platform (B2C/B2B, platform functioning, etc.)
• Support your team to set up action plans in collaboration with other teams (CRM, Trade, Project) to act (pro-active and reactive) following trends and support growth 
• Identify strategic levers to further improve the performance (per platform)


• Improve member experience:
You collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM) to improve homepage (& tab) performance and enhance member experience
• Express improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking)
• Identify and arbitrate the best merchandising adjustments and mechanisms to support marketing activations (commercial events, MGM, editorial, etc.)
• Share business objectives with UX and data teams to improve algorithm personalization


• Data expertise:
You use data to steer the team’s focus and actions as well as improve business performance 
• Track full funnel performance and web behaviour analytics (Mixpanel) in order to enhance business & platform performance
• Track HP & tab performance through KPIs such as UV, sales entry rate, UDSV, share of voice per business, €/UV, etc. in order to assess merchandising performance and steer action plans
• Collaborate with the marketing data & insights and marketing excellence teams to develop and improve marketing reports and dashboards to track the business and improve (team) performance
• Own reporting to internal and external stakeholders


• Team management:
You are leading a cross European team of B2C Merchandizers 
• Manage the team to execute tasks: ensure tasks are completed with operational excellence and in time
• Ensure your team works in the most efficient way possible (tools, processes, etc.) in collaboration with the Marketing Excellence team
• Be the coach of your team members to develop professionally (setting and tracking OKRs) & personally 
• Develop an international mindset to manage a culturally diverse team
• Act as a point of contact for local HR and be informed of country specificities


• Collaboration with other teams:
You collaborate and communicate with key (local) stakeholders 
• Collaborate closely with your planning & marketing colleagues to optimise the platform & performance 
• Collaborate with key local stakeholders (commercial teams, Excos, etc.) - TBD in light of the replacement mission
• Act as the key spokesperson for the countries regarding marketing topics - TBD in light of the replacement mission

👉 MUST HAVE skills

• Technical skills
• Team management & development Strong analytical skills (perform analysis, deduct insights, develop strategies)
• Project management 
• Marketing knowledge(understanding of brand & trade marketing, digital marketing, etc. ) 
• Commercial mindset & understanding of brand environments 
• Consumer mindset & understanding of consumer trends 
• Proficiency in computer tools, mainly Microsoft Office Suite & G Suite
• Master in Veepee tools (Boom, Mixpanel, Microstrategy, Neolane, etc.)
• Professional fluency in English (spoken & written)


• Behavioral skills
• Strategic and long term vision
• Business and result oriented with an analytical mindset
• Creative and innovative thinking
• Proactivity and agility, ability to find solutions Autonomy
• Attention to detail, organizational and prioritization skills
• Persuasive abilities and capabilities to unite and motivate
• Excellent oral and written communication skills 
• Excellent interpersonal skills

⚙️RECRUITMENT PROCESS

• 1️⃣HR interview
• 2️⃣ Interview/question round with the Head of B2C Performance & Merchandising
• 3️⃣ Manager interview