WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.
Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.
We are seeking a Director, Strategic Field Marketing – SAP to own and scale WalkMe’s SAP-aligned GTM marketing portfolio. This role sits within the Revenue Marketing organization and reports to the VP of Demand Marketing.
This is a Director-level individual contributor role that helps define our SAP GTM marketing strategy and owns a portfolio of SAP-aligned investments, while remaining closely connected to field execution and market realities. The portfolio of SAP-aligned investments includes Tier 1 strategic events and SAP regional field initiatives — and is responsible for setting standards, operating mechanisms and playbooks that shape how SAP marketing is executed across teams.
Approximately 60% of this role focuses on owning WalkMe’s most strategic Tier 1 SAP-aligned events and executive programs, while the remaining 40% drives SAP-focused regional field marketing and campaign execution in close partnership with Sales, Partner and Customer Success teams.
What You'll Own
Strategic SAP Event Strategy & Execution (≈60%)
- Define and own end-to-end strategy and execution for WalkMe’s highest-impact SAP-aligned events, including flagship SAP conferences (can include events like SAP Sapphire, SAP Transformation Excellence Summits, SAP Connect, SAP TechEd) , executive programs, and partner activations.
- Partner with SAP global and regional marketing leaders to align objectives, messaging, and execution models.
- Design executive-ready experiences that support strategic account engagement, pipeline acceleration, and long-term partnership value.
- Define and track success beyond attendance — including pipeline influence, deal progression, velocity, account impact, and partner outcomes, using results to shape future investment decisions.
SAP Regional Field Marketing & Campaign Leadership (≈40%)
- Lead SAP-aligned regional field marketing initiatives, ensuring global priorities translate into effective local execution.
- Oversee SAP-related campaign execution across events, ABM, digital, partner, and customer marketing motions.
- Collaborate closely with Sales, Partner, and Customer Success leaders to align marketing investment to pipeline needs.
- Monitor performance and dynamically adjust plans based on funnel health, regional priorities, and SAP GTM shifts.
- Design, establish, and evolve SAP field marketing standards and playbooks that can be reused across regions and teams.
- Ensure standards scale beyond the immediate team with minimal oversight, driving consistent adoption and impact.
Cross-Functional Leadership & Planning
- Develop exec-ready narratives that frame problems, options, recommendations, and business impact.
- Influence and shape decisions across Field Marketing, Partner Marketing, Sales, Customer Success, and SAP stakeholders without escalation.
- Lead cross-functional reviews and planning forums with strong executive presence.
- Collaborate with Programs and Product Marketing teams to align business planning with integrated impact and outcomes
What You'll Need to Succeed
- 8–10+ years of B2B marketing experience, with deep experience in field marketing, partner marketing, or strategic GTM roles in enterprise or SaaS environments.
- Proven ownership of complex, high-visibility marketing portfolios with measurable business impact.
- Demonstrated ability to operate in ambiguity, define structure, and build scalable playbooks.
- Strong strategic and analytical acumen — able to lead scenario planning, build and defend business cases with Finance and executive leadership.
- Experience influencing cross-functional stakeholders without formal authority.
- Exceptional written and verbal communication skills, including executive-level storytelling and presence.
- Experience working with or alongside SAP or a large enterprise ecosystem partner strongly preferred.
- Familiarity with Salesforce, marketing automation, ABM platforms, event tools (e.g., Bizzabo), and analytics.
- Willingness to travel up to 25%, aligned to SAP events and regional business needs.
What Sets Us Apart
- At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more. We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.
- Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
- Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
- Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
- Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
- WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
- WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
- WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
- Robust Retirement Contributions: Ask HR about the specific offerings for your region!
- SAP's acquisition of WalkMe highlights a commitment to enhancing user experience and streamlining software interactions, offering opportunities to work with cutting-edge technology that drives efficiency and innovation in the workplace.
Our job titles may span more than one career level. The OTE for this role is between $190,000 and $225,000 including salary and variables. The actual base pay is dependent upon many factors, such as: location, training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus and benefits as part of our competitive total rewards package.
At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.
TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.
