Marketing Communications Coordinator

ROLE & RESPONSIBILITIES:

• Marketing, Outreach & Communications   
• Develop and implement creative marketing strategies to strengthen brand visibility, ensure consistent mission-aligned messaging, and increase community engagement across all channels.   
• Ensure compliance with branding guidelines and maintain quality control for all print, digital, and event materials.   
• Coordinate and promote events that enhance visibility, build relationships, and support fundraising and awareness initiatives.   
• Collaborate with internal teams and leadership to align messaging and campaigns.   
• Maintain organized records of marketing assets, campaigns, events, and analytics.   
• Create culturally relevant and inclusive materials to engage diverse audiences.   
• Represent World Relief at community events, fairs, and partner meetings.   


• Content Creation   
• Gather stories, quotes, photos, and videos through interviews with staff, volunteers, clients, and partners.   
• Write engaging, ethical content for blogs, newsletters, social media, and other platforms. 
• Design graphics and visual assets using Canva or Adobe Creative Suite.   
• Capture and edit photo and video content for campaigns and events.   


• Social Media Management   
• Develop and manage a social media calendar aligned with national campaigns and local initiatives.   
• Create, schedule, and monitor posts; respond to comments and messages to maintain engagement.   
• Research trends, test new approaches, and analyze metrics to optimize reach and engagement.   


• Email & Newsletter Marketing   
• Design and execute email marketing campaigns that engage, inspire, and convert audiences into volunteers, donors, and advocates.   
• Use A/B testing on subject lines and content to optimize open and click-through rates.   
• Monitor campaign performance, analyze data, and refine strategies based on insights.   
• Manage audience segmentation, welcome series, and automated workflows in platforms such as HubSpot and Dynamics.   
• Draft and distribute newsletters, press releases, and key updates in collaboration with leadership and the Home Office Communications team.   


• Website Management   
• Maintain and update the local WordPress site with timely content using SEO best practices.   
• Upload blogs, images, and files; collaborate with the Home Office team on integrations and lead generation tools.   


• Additional Responsibilities   
• Assist with media relations, including drafting press releases and coordinating with local outlets. 
• Support crisis communication efforts and other marketing needs as assigned.   
• Other Duties as Assigned 

JOB REQUIREMENTS:

• Mature and personal Christian faith
• Committed to the mission, vision, and values of World Relief
• Desire to serve and empower the Church to impact vulnerable communities
• Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Association of Evangelicals' For the Health of The Nation document
• Bachelor’s degree in marketing, communications, public relations, journalism, digital media, or a related field; or an equivalent combination of education and at least two years of experience in digital or content marketing (internships included; experience may substitute for a degree). 
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and Canva for design and video editing.   
• Basic knowledge of HTML/CSS for website updates.   
• Strong organizational skills with the ability to manage multiple priorities and deadlines. 
• Demonstrated written, visual, and verbal communication skills, including storytelling, editing, and content creation.   
• Strong problem-solving skills and adaptability in a fast-paced environment.   
• Ability to work independently and collaboratively with cross-functional teams.   
• Valid driver’s license, reliable transportation, and clean driving record.   
• Availability for periodic evening and weekend work.   
• Authorization to work legally in the U.S     

PREFERRED QUALIFICATIONS:

• Proficiency with social media platforms, analytics tools (e.g., Google Analytics, Meta Business Suite), and scheduling platforms (e.g., Hootsuite, Sprout Social).   
• Video production and editing experience. 
• Creative, detail-oriented, and able to manage multiple projects and deadlines effectively. 
• Cultural sensitivity and adaptability, with the ability to engage diverse audiences. 
• Professionalism, confidentiality, and a proactive approach to learning and teamwork.