Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.
Our vision: A world where everyone is free to focus on their most purposeful work, together.
About the Role:
We're looking for a thinker who can write. We’d like a Senior Content Designer to join our Product Design team and help lead the in-app content strategy for many of our big projects that cross different product teams. This is a senior role where you'll work closely with Product, Engineering, Research, and Go-to-Market (GTM) teams. Your goal is to influence the product direction and make a real business impact by making sure our in-product UX copy and stories are crystal clear. You'll be actively involved in creating frameworks for UX copy and content, getting everyone on the same page, and turning complex product features into simple, effective user experiences.
Team Dynamics:
The Wrike Product Design team has over 30 talented people, including product designers, UX researchers, content designers, UX architects, and UX leaders. Our team is spread across different locations in Europe, with the main office in Prague. We love to inspire each other, the wider company, and especially our customers. We’re part of cross-functional product teams, and we’re passionate about making our product simpler, more useful, more enjoyable, and truly impactful for the business.
Your Impact:
Your job is to ensure that our product features top-notch UX copy that aligns with our brand and helps both our business and our customers reach their goals, but we don’t want you to write every piece of small text (microcopy). Writing is only part of the job. We’d like you to focus on the bigger picture and help empower the wider Product Design team with great content strategy and storytelling skills so they can write their own best copy. To make this happen, you will:
- Lead content strategy: Set the content direction for large, cross-functional projects—like the end-to-end workflows that power our solutions—to ensure content drives business results like user adoption, engagement, and trust.
- Improve the practice: Help evolve our content processes and tools so designers and engineers can deliver high-quality, consistent content faster.
- Define principles: Help create and communicate content strategy and principles that link product results directly to overall business goals.
- Plan initiatives: Lead content planning for major strategic projects across multiple product areas, turning high-level roadmaps into clear, manageable content goals.
- Shape AI experiences: Help define the strategy for how we use AI in the product, including prompt design, system messages, assistant responses, safety rules (guardrails), fallback messages, and clear explanations.
Working with Others
- Build partnerships: Partner with product directors, engineering VPs, researchers, data analysts, and GTM leaders to agree on shared goals and efficient ways of working.
- Facilitate alignment: Lead discovery and alignment workshops that bring designers, product managers, engineers, and GTM stakeholders together around outcomes and content decisions.
- Advocate content: Champion the importance of content during roadmap prioritization and technical decisions, explaining the business impact of content choices.
Execution & Craft
- Provide top-notch UX copy: Where needed, you’ll need to put your excellent UX writing skills to use and either provide new copy or help improve existing copy to align with our brand voice and tone.
- Design & prototype: Create and prototype customer-facing content at all levels of detail (microcopy, conversation flows, in-app help, onboarding guides, error states, and emails).
- Handle complexity: Design content for multi-step, logic-heavy user experiences. (This is where your exceptional logic and thinking will come into play).
- Maintain standards: Set the rules for tone, voice, terminology, and writing patterns, and help maintain our content design style guide.
Content Systems & Operations
- System development: Own or co-lead the development of our content design system: creating components, reusable patterns, and documentation that is ready for localization.
- Workflow improvement: Improve how content is handed off, quality-assured, tracked, A/B tested, and analyzed.
- Tool implementation: Implement tools and processes (like those in Figma or CMS/MDX) to help our content work scale efficiently.
Your Qualifications:
- Experience: 5+ years building product content in SaaS environments; 3+ years in a content/content strategy role, or having equivalent influence across product teams.
- Portfolio: A strong portfolio with 3+ end-to-end case studies that show how you moved from strategy → cross-functional alignment → execution → measurable results.
- UX writing: Strong understanding of UX writing principles and how words are a key part of design.
- Complexity: Experience designing content for complicated flows, enterprise-level workflows, or AI/assistant experiences.
- Leadership: Proven experience running discovery workshops, designing content systems, and working effectively with PMs, engineers, researchers, and GTM teams.
- Design tools: Comfortable working with Figma and AI tools like ChatGPT.
- Data savvy: Experience using analytics, A/B testing, and qualitative research to refine and improve content.
- Communication: Excellent communication and storytelling skills; you can influence senior stakeholders and simplify complex logic into clear copy and diagrams.
- Native-level English proficiency: Excellent spelling and grammar, and a keen eye for detail. Clear understanding of the nuances in meaning between similar words.
Stand Out Qualities:
- Experience with generative AI / prompt engineering in a product setting.
- A background in UX research, HCI, linguistics, technical writing, or localization.
- Experience building or scaling a content design function or content operations (Content Ops) team.
Why Join Wrike?
- 5 Weeks of paid vacation
- Sick Leave Compensation (5 Paid Uncertified Sick Days and 2 weeks fully paid w/ medical certificate, additional)
- 4 weeks paid at 80% salary rate
- Parental Leave (fully paid): 18 Weeks Maternity / 4 Week Paternity
- 2 Volunteer Days
- Meal Vouchers (CZK 220 per working day)
- Annual Prague Travel Card (Lítačka)
- Hybrid Working Model
- Benefit budget with flexible options, including a MultiSport card, Canadian Medical membership, contributions to a pension savings plan and additional choices available through Benefit Plus
Your recruitment buddy will be Alexandra Vorobyova, Lead Recruiter.
#LI-AV1
Who Is Wrike and Our Culture
We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.
Hybrid work mode
Wrike promotes a hybrid model for team members near our office hubs in San Diego, Prague, Dublin, Nicosia, and Tallinn, with 2–3 in-office days per week to foster collaboration and teamwork. This work mode supports our culture of collaboration and solving problems fast to deliver business outcomes and win together.
Our persona
💡 Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.
💚 Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!
🤗 Approachable: We're friendly, easy to get along with, considerate, and helpful.
Our culture and Values
🤩 Customer-Focused
We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.
🤝 Collaborative
We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.
🎨 Creative
We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.
💪 Committed
We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.
