Brand Manager - Hematology

AbbVie Hungary is seeking a Brand Manager for Hematology to strengthen the commercial organization and drive patient-centric brand strategies across our hematology portfolio. The role sits within a highly matrixed environment, working closely with In-Field Teams, Medical, Market Access, and Global counterparts.

This position plays a critical role in translating patient and customer insights into impactful brand strategies, ensuring strong execution while fully adhering to AbbVie’s Business Code of Conduct, internal policies, and all applicable laws and regulations.

• Consistently applies and uses all data analytics to track market dynamics thoroughly to identify current and future areas of opportunity; make markets, not only respond to markets.
• Works effectively within the matrix, including the IFT and BT as appropriate; proactively represents functional and IFT interests, collaborate with Brand Team and In-Field Team members, support cross-stakeholder discussions (with Key Opinion Leaders within the legally and ethically permitted framework and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to deliver high quality programs to attain market share and market sales goals.
• Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
• Works dynamically across multiple channels, adjusting channel choice and tailoring content and messages/medical discussion topics appropriately, to meet evolving customer needs
• Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long-Range Plan to drive brand success.
• Prepare forecast (sales and promotional investments), monitor brand KPIs, manage and hold promotional budget, track measurements for all marketing activities in order to achieve or exceed brand plan objectives.
• Ensure all in-field materials, strategies and tactics are aligned and prepared regularly in order to drive momentum of strategic brand objectives.
• Keep regular In-field team training with marketing messages. Work closely with the In-Field team to meet their needs, communicate strategy and service their issues.

 

• Relevant university degree.
• Relevant 3-5 years of experience with proven track record of success in marketing within the biotech/pharmaceutical industry.
• Ability to translate strategies into actionable and realistic marketing actions.
• Solid working knowledge of healthcare environment and evolving landscape.
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge.
• Solid knowledge on finance principles and processes.
• English language proficiency verbally and in writing.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time ofthis posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of anybonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's soleand absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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