Director, Marketing Operations and Strategy

What you’ll be doing:

• The Director of Marketing Operations leads the operational engine of the marketing organization. Reporting to the Vice President of Marketing, this strategic, execution-focused role is accountable for driving predictable pipeline growth, operational efficiency, and measurable ROI across all marketing investments. 
• You will align strategy, technology, data, and process across marketing, sales, finance, and other cross-functional partners to enable scalable go-to-market execution. This role oversees strategic planning, campaign and CRM operations, workflow and project governance, marketing budget management, and performance reporting—ensuring marketing operates with rigor, speed, and accountability.
• You will serve as the operational bridge between Marketing, Sales, RevOps, and Finance, translating insights into continuous optimization recommendations across all marketing programs.
Project Management, Workflow & Process
• Establish and evolve scalable project management methodologies that drive operational rigor, speed, and accountability, ensuring marketing programs launch on time and on budget
• Ensure alignment and consistency across demand generation, brand, product marketing, and creative teams
• Oversee end-to-end campaign workflows, including prioritization, resourcing, and delivery
• Partner closely with SalesOps and RevOps on pipeline reporting, forecasting inputs, and process alignment
CRM, Marketing and Campaign Operations
• Lead all aspects of CRM and marketing automation operations, including workflows, SLAs, reporting, and enablement of multi-channel programs across all lifecycle stages
• Own lead and account scoring strategies, segmentation, acquisition, and routing processes in partnership with Sales and SDR teams
• Optimize lead management processes and enforce funnel tracking and data standards across systems
• Establish data governance, compliance, and quality standards while delivering dashboards, reporting, and insights that inform decision-making and optimization
• Own and evolve the marketing technology ecosystem, including (but not limited to) MAP, CRM integrations, ABM platforms, email management, attribution, and data enrichment tools
• Partner with third-party agencies to manage and optimize the company website and organic growth programs, including SEO, GEO, and AEO strategies, ensuring performance is measurable and aligned to pipeline goals
• Collaborate with marketing peers and cross-functional stakeholders to deliver insights across web performance, digital media, PR, events, industry trends, and other marketing initiatives 
Performance Reporting and Governance
• Deliver clear, actionable insights on marketing performance to stakeholders across Marketing, Sales, Customer Engagement, and Finance to ensure alignment of data-driven go-to-market strategy
• Assist in preparing executive-level presentations, including quarterly Board of Directors materials
• Drive process alignment across Sales and Marketing, including lead management, revenue performance reporting, and system integrity
• Own marketing’s accountability for corporate governance, including procurement, vendor onboarding, and financial controls
• Partner with Legal and Finance to ensure marketing operations adhere to all applicable policies, compliance standards, and workflows
Budget Management
• Oversee the marketing budget in partnership with Marketing leadership and Finance, including annual planning, forecasting, and ongoing management across functions and regions
• Partner with Finance and Accounts Payable to ensure accurate budget allocation, forecasting discipline, and alignment with company-wide financial standards
• Maintain real-time visibility into budget status through regular reviews, variance analysis, and reconciliation
• Own processes for expense tracking, accruals, reporting, and compliance, driving accountability across the marketing organization

What we look for in you:

• 8+ years of experience in Marketing Operations within B2B enterprise or SaaS environments
• Expert-level understanding of CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Strong experience with workflow and project management systems (e.g., Asana, Monday.com)
• Proven ability to apply AI, automation, or advanced analytics within Marketing Operations or Revenue Operations
• Deep experience managing complex marketing technology ecosystems, including web analytics, lead routing, ABM, attribution, and personalization platforms
• Demonstrated success driving data-driven marketing strategy, planning, budget allocation, and cross-functional alignment
• Experience developing, executing, and measuring lead generation programs for B2B audiences
• Excellent written and verbal communication skills, with the ability to present insights to executive audiences