Our Client
Our client is a global online trading and Forex investment group with over 20 years of experience empowering the next generation of traders and investors across fast-growing markets. A pioneer in the early days of online Forex trading, they have built a strong global presence by providing reliable, regulated access to financial markets for millions of clients worldwide.
Today, the group supports over 2 million clients across more than 150 countries, operating from regulated centres across Europe, Asia, and Africa. Their platform and solutions are designed to make Forex and broader financial market investing more accessible, giving individuals the tools, guidance, and flexibility to trade and invest with confidence, in their own time and on their own terms.
Driven by a clear mission and a promise of Freedom to Succeed, our client believes that risk-driven investing — when supported by the right technology and education — can unlock better financial opportunities. Internally, they foster an energetic and diverse culture, offering their people early responsibility, continuous learning, and the opportunity to grow their careers within a fast-growing global organisation.
Job Description
Our client is seeking a dynamic and strategic Partnership & Institutional Channel Marketing Manager to lead and drive marketing initiatives that support key partnership and institutional business KPIs across global markets within the online Forex and trading industry. This role will work closely with Partnerships, Institutional, and Marketing teams to deliver impactful campaigns, tools, and partner-focused experiences that drive indirect revenue growth and strengthen partner engagement.
The ideal candidate will bring a strong background in B2B marketing and a solid understanding of global Forex market dynamics. The role will report into a senior marketing leadership position and will be based in Dubai.
Key Responsibilities
- Develop and execute a comprehensive global marketing strategy to drive growth across both partner (IB) and institutional (B2B) segments, supporting our client's brands.
- Collaborate with cross-functional teams, including Dealing, Partnerships, CRM, Digital Marketing, and Product, to deliver impactful marketing initiatives that support lead generation, partner acquisition, and revenue goals.
- Plan and manage integrated campaigns and promotions across digital and offline channels to increase brand visibility, partner engagement, and customer acquisition in key markets (Greater China, SEA, Africa, MENA, etc.). • Lead the development of marketing assets and toolkits for partners and institutional clients — including brochures, videos, webinars, case studies, and sales enablement materials.
- Oversee the design, content, and launch of the our client's project website, ensuring it effectively communicates unique selling points and aligns with B2B growth objectives.
- Manage the global LinkedIn presence and other B2B digital channels, including content calendar planning, post creation, and performance optimization through both organic and paid campaigns.
- Build and execute CRM/SCRM journeys tailored for IBs and institutional prospects to support onboarding, engagement, and retention.
- Plan and execute offline events, such as partner seminars, workshops, and industry conferences (e.g., iFX EXPO), in collaboration with internal teams and external agencies.
- Maintain strong engagement with industry platforms (e.g., Finance Magnates, Liquidity Finder) through strategic media placements and thought leadership content.
- Conduct ongoing market and competitor analysis, tracking trends and performance metrics to identify opportunities and refine marketing strategies.
- Monitor campaign and content performance using analytics tools; report key insights and propose optimizations for continuous improvement.
- Foster a consistent and compelling brand voice across all touchpoints while staying aligned with local market preferences and global brand guidelines.
Requirements
- Bachelor’s degree in marketing, Business, or a related field.
- Minimum 8 years of experience in B2B or partner marketing, ideally within the financial services or Forex industry.
- Proven experience managing global marketing campaigns with a strong understanding of regional nuances (Greater China, SEA, Africa, MENA, etc.).
- Good knowledge of the IB/partner business model and retail trading user experience, especially in key growth markets.
- Strong communication and presentation skills in English; proficiency in a second language that in those key focused market is a significant advantage.
- Experienced in data-driven marketing, with strong analytical skills to turn data into actionable strategies.
- Demonstrated ability to manage cross-functional projects, meet tight deadlines, and deliver business results.
- Strong attention to detail, problem-solving abilities, and a creative mindset to explore new solutions.
- High level of self-motivation, ownership, and decision-making capabilities.
- Flexible working hours to coordinate with teams across different time zones.
Benefits
Our client believes in fairly compensating everyone by providing them with a world-class health insurance plan and a range of both core benefits and flex benefits for individual preferences. You will receive:
- Hybrid Working Policy
- Discretionary performance related bonus
- Personalized Flex-Benefits
- A focus on your wellbeing, including talks and access to self-development tools.
- Medical insurance for employees.
- Comprehensive leave package of 40 days inclusive of Public Holidays
Our client is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.
