Bloom is a full-service workplace design consultancy representing Huha on their search for a Chief Financial Officer to join their team. As Talent Advisors, we will be the liaison between our Huha and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!
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Huha is an underwear brand making healthier, comfier skin-layer basics that encourage one’s sense of body positivity and self-love. In the process of creating what is better for our bodies and minds, we are creating a better world, too.
We believe that everyone deserves to feel comfortable in their skin. For too long, we’ve been trained to think that the way we look is more important than the way we feel, and we’re on a mission to change that.
We are a small but dedicated team with great ambitions. As a fast-growing startup, we believe that if we set our minds to a unified goal and work together to achieve it, the moon is the limit. Since our inception, we have doubled our growth year-over-year, given back to dozens of wonderful charities, and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity.
Huha is on a mission to create healthier, more comfortable garments that improve one’s sense of body positivity and self-love. Our values guide our work, and our mission guides our values.
About the Role
You’re a strategic and creative product leader with deep expertise across the full creation journey — translating ideas into reality from fiber to yarn to fabric to garment, and from trend research and concepting through design, materials, development, and merchandising. You’re energized by experimentation and craft: testing new fibers and blends, refining fabric hand-feel and performance, and obsessing over fit, function, and finish until it’s unmistakably Huha. You thrive at the intersection of creativity and technical rigor, leading cross-functional teams to bring market-leading products to life that customers love and come back for.
As Huha’s VP of Product, you’ll lead the full Product function — encompassing Product Design, Raw Materials, and Product Development — while partnering closely with the Founder/CEO to bring the company’s vision and material innovation to life. Working hand-in-hand with Marketing, Supply Chain, and Finance, you’ll turn bold concepts into repeatable product realities: building a strong innovation pipeline, steering focused, high-impact drops, and raising the bar on comfort, performance, and quality at every stage of the development cycle.
The Opportunity
- Product Strategy & Innovation Leadership
- Act as a direct line for the founder’s product vision & material innovations, and ensure vision is successfully executed at each stage of development, meeting business goals, launch targets and deadlines
- Define and own the product innovation and development strategy, aligning material science, sustainability, and brand growth objectives
- Lead, build and mentor a multidisciplinary Product team — including design, development, raw materials, sourcing, and merchandising — fostering creativity and accountability
- Champion fiber, yarn, and fabric innovation, exploring new technologies, sustainable materials, and partnerships that strengthen Huha’s brand differentiation
- Attend industry trade shows, trend events, and innovation summits to identify emerging opportunities and inform product direction
- Drive cross-functional collaboration across Supply Chain, Marketing, Finance, Customer Care and Operations
- Partner with Marketing to align product innovation with brand storytelling, collection naming, and trademark strategy
- Translate customer insights, market trends, and business goals into compelling product assortments
- Champion sustainability, innovation, and efficiency in product creation
- Establish seasonal calendars, ensuring adherence to critical path timelines
- Product: Development, Design, Customer Satisfaction
- Oversee the end-to-end product development lifecycle and processes: concept, design, materials & trims, prototyping, compliance, fit testing, sampling, approval, and bulk production handoff
- Work closely with Supply Chain on materials sourcing, vendor relations, and cost alignment
- Build scalable, efficient product creation processes suited to a high-growth environment
- Ensure every product meets Huha’s standards for comfort, quality, function, and fit
- Partner with Marketing on line planning, launch calendars, and storytelling
- Own product presentations and milestone meetings (collection reviews, fit sessions, costing reviews, etc)
- Oversee fit and wear testing objectives, ensuring garments meet functional and brand expectations
- Ensure launched products meet customer satisfaction standards and target product rating
- Build scalable product development processes and tools for a growing team
- Financial & Operational Accountability
- Partner with Finance and Supply Chain on COGS analysis, margin targets, and profitability optimization
- Manage product and R&D budgets, balancing cost efficiency with innovation investments
- Drive decision-making around value engineering without compromising brand integrity or customer satisfaction
- Leadership & Management
- Lead the Product organization end-to-end (Product Design, Raw Materials, Product Development), setting clear direction, priorities, and ways of working that scale with Huha’s growth
- Build and coach a high-performing team through mentorship, feedback, and development plans — creating clarity around roles, ownership, and decision rights while nurturing creativity and craft
- Create a culture of accountability and excellence by establishing measurable goals (quality, timelines, customer satisfaction, cost targets) and ensuring consistent follow-through across the critical path
- Operate as a calm, decisive leader who removes roadblocks, makes high-quality tradeoffs quickly, and communicates decisions with context and confidence
- Strengthen cross-functional alignment by partnering closely with Marketing, Supply Chain, Finance, Operations, and Customer Care to ensure shared goals, clear handoffs, and fast issue resolution
- Set and maintain best-in-class product rituals (weekly standups, milestone reviews, fit sessions, costing checkpoints, post-launch retros) to keep teams aligned, accountable, and moving
- Elevate tools and process maturity by implementing repeatable systems for briefs, calendars, BOMs, vendor communication, fit feedback, and development documentation — without slowing innovation
- Champion inclusive, values-driven leadership that supports psychological safety, encourages healthy debate, and keeps the team connected to Huha’s customer, brand standards, and sustainability commitments
- Represent Product internally and externally as a senior leader — influencing direction with data and intuition, and cultivating relationships with key vendors, innovators, and industry partners
- This position is a new addition to the organization.
What You Bring to the Table
- 8–12+ years’ experience in apparel product development, ideally in intimates, lingerie, or performance wear with a strong record in innovation, textile development, or fiber science
- Proven leadership experience managing and mentoring product teams
- Strong understanding of apparel design, development, and production processes
- Expertise in fiber, yarn, and fabric innovation, including sustainability and testing standards
- Experience integrating brand and product strategy, including naming, storytelling, and trademark development
- Familiarity with compliance, product testing, and sustainability certifications (e.g., OEKO-TEX, WRAP, etc)
- Strong collaboration skills across departments, particularly Marketing, Supply Chain, and Finance
- Ability to thrive in a fast-paced, entrepreneurial, high-growth environment
- Exceptional organizational, communication, and project management skills
- Passion for wellness, sustainability, and empowering people to feel comfortable in their own skin
- Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!
The Interview Process
- Virtual screen with Talent Advisor from Bloom
- Virtual interview with Alexa Suter (Founder & CEO) & Jona Dervishaj (COO)
- Final in-person interview with Alexa & Jona
- Reference checks
- Offer
Location & Working Hours
- This is a hybrid role based in Vancouver, Canada, and will require travel to our office.
- At this time, we are only considering candidates based in the Vancouver area for this role. We appreciate your understanding and encourage you to explore other opportunities with us in the future if you're located outside of this area.
Total Rewards
- Annual salary ranges from $180,000 - $200,000 CAD
- 20 days of vacation
- Comprehensive Extended Health & Wellness Benefits, including dental, prescription drugs, travel insurance, virtual healthcare, AD&D, and access to confidential EFAP support
- A ‘welcome to Huha’ product package (all our best sellers!!), plus complimentary products for every new style and limited colours we launch
- Enjoy an extra staff discount on any additional purchases, plus a Friends and Family Discount for you to share
Like Bloom, Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, Hiring Managers will not respond to any personal messages regarding this role or other opportunities. To apply, please submit your application via Bloom.
How We Hire
Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, the team at Huha will not be responding to any personal messages regarding this role or other opportunities.
Huha is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We’re looking for motivated and compassionate people who can execute from the ground up and support the work that Huha believes in.
Huha is committed to developing an inclusive, barrier-free recruitment process and work environment.
Should you require any accommodation, please inform us, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative format, or to report any accessibility problems, please share in your application or email [email protected].
Our use of AI in hiring
We believe transparency matters, especially as technology evolves.
At Bloom, we may leverage AI as a supportive tool when developing role descriptions, interview questions, take home assignments, and interview guides, where appropriate, with the goal of improving clarity, consistency, and accessibility for candidates. However, we do not use AI to source, assess, screen, or interview candidates. Every application is reviewed by a human, every interview is conducted by a human, and all hiring decisions are made by people, not automated systems. Human judgment, care, and accountability are central to how we hire.
