What We're Looking For
We are seeking an experienced Events Manager (Contractor) to own and execute our exhibitor presence at industry events across the US and Canada. This NYC-based role reports to the Senior Director of Marketing and requires approximately 25% of time in our NYC office to manage inventory, shipments, and event readiness. The Events Manager Contractor will manage all aspects of event execution—from logistics and booth readiness to pre-show and post-show marketing—ensuring each event is fully leveraged to drive booth traffic, qualified leads, and sales meetings, while planning, coordinating, and executing our participation as an exhibitor at regional and national events that support pipeline growth and revenue goals.
Candidates are encouraged to submit a portfolio demonstrating successful event planning and execution. We are looking for examples that highlight high-impact event strategy, booth engagement approaches, pre- and post-show marketing campaigns, and measurable results that drove attendee traffic, qualified leads, and sales meetings.
Key Responsibilities:
- Exhibitor Execution & Logistics Management: Own the end-to-end execution of the company’s exhibitor presence at 20–30 regional industry events and 5 national trade shows across the US and Canada annually, including booth selection and layout, budgeting, vendor coordination, promotional ordering, shipping, and logistics.
- Booth Engagement & Lead Generation Strategy: Design and support booth engagement strategies that encourage meaningful conversations, capture qualified leads, and support sales pipeline growth. Partner with sales and marketing to align messaging, CTAs, and on-site workflows.
- Pre-Show & Post-Show Marketing Campaigns: Develop and execute comprehensive pre-event and post-event marketing campaigns to promote attendance, drive booth traffic, and generate qualified leads and sales meetings. Coordinate email, social, sales outreach, landing pages, and follow-up workflows to maximize event ROI.
- Promotional & Apparel Program Management: Manage all promotional items and apparel for exhibitions, ensuring brand consistency, quality standards, and cost efficiency. Optimize ordering, inventory, and shipping to achieve economies of scale and maximize event ROI.
- NYC On-Site Operations & Inventory Management: Spend approximately 25% of time in the NYC office managing event inventory, shipments, promotional materials, booth assets, and overall event readiness to ensure smooth execution across all exhibitions.
- NYC Regional Event Coordination: Coordinate and execute the company’s participation in NYC-based and regional events, managing on-site setup, breakdown, logistics, and vendor coordination to capitalize on high-impact local opportunities.
- Event Performance Measurement & ROI Reporting: Track and analyze event performance metrics including leads generated, meetings booked, pipeline influenced, conversions, and revenue impact. Deliver clear post-event reporting and insights to inform future event strategy and investment decisions.
- Scalable Event Marketing Processes: Build repeatable processes for event planning, pre-event promotion, on-site execution, and post-event follow-up to ensure consistency, efficiency, and continuous improvement across all exhibitions.
Requirements
About You
- 3-5 years of experience managing B2B event and trade show participation, including regional and national exhibitions.
- Proven experience coordinating exhibitor logistics, booth execution, vendor management, shipping, and on-site operations.
- Strong background in pre-show and post-show marketing campaigns designed to drive booth traffic, leads, and sales meetings.
- Demonstrated ability to manage multiple events simultaneously while meeting deadlines and budget constraints.
- Strong project management and organizational skills with exceptional attention to detail.
- Experience tracking event performance metrics such as leads generated, meetings booked, pipeline influenced, and ROI.
- Comfort working in a contractor capacity within a fast-paced marketing organization.
- Ability to work from the NYC office as required to manage inventory, shipments, and event readiness.
Bonus Qualifications:
- Experience using HubSpot to support event-related marketing campaigns, contact management, email outreach, landing pages, and performance reporting.
- Background working in SaaS or technology-driven organizations.
- Familiarity with the residential industry, including condominiums, HOAs, multifamily residential, or proptech environments.
Benefits
What BuildingLink Can Offer You
Our partnership with Bregal Sagemount brings the resources and stability of an established company, while our startup mindset keeps us curious, energetic, and passionate about what we do.
- Hourly salary: $60-$70
- Up to 30 hours per week, 6 month contract with potential to extend
We believe in providing a safe, inclusive, and professional work environment that offers qualities we hold dear: autonomy, flexibility, career growth, promotion, and ongoing performance recognition. We value the uniqueness of every individual and want our people to bring their authentic selves to work. Most importantly, we put employee well-being and happiness above all else.
BuildingLink is an equal opportunity employer to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other protected class by federal, state or local law.
