Regional Sales Manager - North Europe
Field Based - Management - Fixed-Term Contract
Primary areas: Germany - Ireland - Austria - Netherlands
Location North EU: Candidate needs to be based in Germany, Ireland or Netherlands with the ability to travel frequently across these regions, UK, Austria and Nordics.
About Charlotte Tilbury Brand
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About Charlotte Tilbury role
The Regional Sales Manager role is responsible for leading a region of defined Field Sales to deliver the regional sales performance and strategy. They will be instrumental in driving profitability and sustainability and ensuring that we provide consistent magical customer experience across the regional retail estate. The Regional Sales Manager will demonstrate inspirational leadership and commercial acumen; consistently striving for retail excellence, delivering against profit objectives, and evolving retail practices and tools whilst championing the Charlotte Tilbury Beauty culture. They will strive to exceed in all Key Performance Indicators including: footfall and conversion, average transaction value, store presentation standards, customer experience, data capture, social advocacy and eNPS scores both in the air and on the ground.
Requirements
Commercial Leadership of the Region
- Deliver retail sales in line with forecast commitments, achieving total retail sales across region, delivering regional performance, and driving ongoing KPI improvement through FSM’s (covering new customer acquisition, ATV, and return booking)
- Take ownership and responsibility for generating store level forecasts and performance initiatives including recommendations on commission and incentives to motivate and inspire the field and store teams to deliver
High Performance Working; Field and Store Leaders
- Lead and manage the team of Field Sales Managers, ensuring each manager has clear objectives bi-annually for the delivery of their defined set of stores, and a plan to effect meaningful change and nurture the efficiency of store visits and the field relationship of Field Sales Managers and Field Training Managers
- Partner with the Retail People Partner of the region to define and deliver a People Plan covering (but not limited to): skills gap analysis, development pathways and succession planning, capability upskill and recruitment (focusing on the store management population) across the region
- Lead initiatives and actively encourage action plans to address engagement needs identified from Peakon, building a culture of inclusion and motivation within the region
- Work alongside the Regional Training Managers to ensure commercial and development training needs are met within the region
Development and Execution of Retail Strategy
- Work in close collaboration with the Commercial, Marketing and PR teams to develop a launch and sustain plan for all markets and NPD, to ensure all Charlotte Tilbury Beauty stores reach #1 ranking across all partner department stores
- Where applicable, champion the differentiation of the department store concession, free standing stores and Specialty model, contributing to the marketing and service initiatives in both environments, based on customer and store insight; work closely with the Pro Artistry team to support the creation of artistry centres of excellence in our flagship stores and a high level of artistry in all
- Identify and capitalise on opportunities to drive brand awareness, performance, and market share across the region, with a particular focus on the social presence of the retail teams
- Set standards across the estate for executional excellence, supporting the development and embedding of new processes and working cross-functionally to improve brand presentation and NPD moments in store
- Work with the Retail Operations Team to ensure communication with the field is effective and timely
- Always driving the omnichannel sales number where there is no conflict of interest with retail partners, including ‘ Tilbury at home’ and Commercial social advocacy initiatives
- Maximise productivity of stores and artists, supported by the People team, by always ensuring in every store that we have the ‘ right people in the right place, at the right time’ and optimal contract coverage
Effective Cost Optimisation
- Manage all retail staffing costs, including recommending FTE levels across all stores (in collaboration with the Field Sales team), managing temporary resource planning with Retail People Partner and the Retail Recruitment team
- Manage the in-store payroll budget for the region, submitting and course correcting dependent on trading patterns at each forecast cycle
- Review and approval of commission submissions
- Build T&E budgets for the region, ensuring expenditure is in line with forecast
About you
- Must be able to travel across North EU including Germany, Ireland, Netherlands, Austria, Nordics and to the Head Office regularly (London)
- Strong, demonstrable experience in a field management or multi-site role, with proven experience of building talent and delivering retail growth
- Strong people focus with a passion for developing teams
- Target-focused and results-driven
- Excellent numerical and analytical skills
- Effective communicator, both written and verbal
- Excellent presentation skills and classroom delivery
- Personable and approachable; able to build rapport quickly
- Ability to influence others
- Self-starter; able to motivate oneself and others
- Comfortable working in ambiguity
- Solution-oriented
- Structured and organised
- Ability to manage multiple priorities and adapt to changing priorities
- Team spirited
Benefits
- Generous staff discount
- Generous monthly product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working with core hours between 10am and 4pm
- Dog friendly office on Monday and Fridays.
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets.
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
At Charlotte Tilbury, our mission is to empower everybody in the world to be the most beautiful version of themselves. We support this by encouraging and hiring people with diverse backgrounds, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
WE WOULD LOVE TO WELCOME YOU TO OUR DREAM TEAM…APPLY TODAY!
