Head of CRM

Huge opportunity to step in as our new Head of CRM.

What's in it for you?
Oversee our entire CRM function, while developing and executing comprehensive CRM strategies to maximise player satisfaction and loyalty through data-driven insights!

Your role with us:

This role oversees CRM system implementation and management, analyses player behavior to identify opportunities, and leads cross-functional initiatives to personalise engagement across all customer touchpoints. The position drives revenue growth through targeted campaigns, advanced player segmentation, and optimised multi-channel communication strategies.

Please Note: We believe in the value of in-person collaboration! This is a full-time, on-site role at our Melbourne CBD office, where you’ll work closely with our dynamic team to drive innovation and growth.

Who are we?
Easygo is the Australian powerhouse behind some of the most popular brands within the iGaming industry, including Stake, KICK and Twist Gaming.

Stake is the world's popular online casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with KICK, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 600+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today!

What you will do:

Strategy & Leadership

• Develop and execute CRM strategy to maximise player lifetime value and retention across entire Stake business line
• Build and lead a high-performing CRM team, set objectives and drive performance
• Create CRM strategic roadmap and KPIs; present performance insights to executive leadership
• Identify opportunities for growth across key markets in terms of new communication channels and strategies

Player Lifecycle & Campaigns

• Design and optimise player journeys across onboarding, engagement, retention, VIP progression, currency adoption.
• Create personalised multi-channel campaigns (email, SMS, push, in-app) using advanced player segmentation.
• Execute promotional campaigns aligned with business priorities and product launches.
• Establish A/B testing framework to continuously optimise campaigns and experiences.
• Own CRM platform selection, implementation, and optimisation; ensure integration with gaming and payment systems.

Collaboration & Performance

• Partner with Marketing, Product, Support, Legal, Compliance, and Responsible Gaming teams
• Monitor retention rates, churn, LTV, and campaign ROI; manage CRM budget
• Ensure compliance with data privacy and gambling regulations across all markets.
• Directly have an impact on bottom line success by delivering tangible outcomes across all kind of customer.

What you will bring:

• At least 5 years of experience in CRM, with at least 3 years in a leadership position.
• Experience with CRM platforms and marketing automation tools such as Optimove, Insider, Braze, Salesforce.
• Proficiency in data management, segmentation, and CRM best practices.
• Strong understanding of database hygiene and privacy laws.
• Proven ability to manage and develop a team, including providing mentorship and fostering a collaborative work environment.
• Strong analytical and problem-solving skills, with experience using reporting tools such as Tableau or Power BI to monitor campaign performance and extract insights.
• Report on team’s and projects progress to the Chief Marketing Officer.

Bonus points if you also have:

• Sports & Gambling knowledge advantageous
• Cryptocurrency knowledge would be advantageous
• Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira

Some of the perks of working with us:

Office Perks & Environment

• In-house baristas serving free coffee, fresh juices and smoothies
• Daily catered breakfast and regular company-wide events
• Snack walls and drink fridges on every floor
• Fun /modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator

Wellbeing & Personal Development

• Access to our Employee Assistance Program for you and your loved ones
• 9,000+ courses on our Learning & Development platform
• One paid volunteer day per year
• Weekly Wednesday massages by professional masseuses

Team Connection & Rewards

• Team budgets for lunches and activities to celebrate achievements
• Social sports teams and participation in Corporate Games
• Easygo branded swag
• Birthday and work anniversary gift vouchers, plus a chance to win some huge prizes

Events & Experiences

• Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1
• Office visits from big-name streamers
• Meet Ambassadors like Alex Pereira, Israel Adesanya
• Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

We’re a global team of dreamers, creators, and game-changers from every walk of life, united by a passion for entertainment that inspires the world.

We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities, and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here.

Come as you are. Be part of something bigger. Click play on your career today.