Reporting into the Product Marketing Lead, the Product Marketing Manager will execute the go-to-market strategy, positioning, and messaging for our market-leading product, Atlas, within our Learning and Curriculum suite. This role involves collaborating with cross-functional teams, including product development, sales, customer experience, demand generation, and support, to ensure that these products are positioned to drive growth, engagement, and customer satisfaction. The ideal candidate is an up-and-coming product marketer with an understanding of SaaS business models and, ideally, EdTech (not essential), and an ability to deliver compelling product narratives that resonate with educators, school administrators, and decision-makers.
KEY RESPONSIBILITIES
- Go-to-Market Strategy: Co-develop and execute the global go-to-market (GTM) strategy for product launches, feature updates, and platform improvements, ensuring alignment with overall business goals and close collaboration with each region.
- Product Positioning & Messaging: Craft clear, compelling positioning and messaging that differentiate your products in the market and address schools' unique needs.
- Customer Insights & Persona Development: Conduct market research to gather insights on target audiences, buyer personas, the competitive landscape, and customer needs. Translate the findings into actionable marketing strategies.
- Sales Enablement: Collaborate with our Sales Enablement team to equip the sales team with tools, collateral, and training to communicate the most compelling value proposition. This includes creating externally facing collateral such as case studies or product brochures.
- Content Development: Collaborate with branding and product teams to develop thought-leadership content, product videos, blog posts, webinars, white papers, and product documentation to drive awareness and engagement.
- Cross-functional Collaboration: Work closely with product managers to understand the roadmap and ensure the market is educated on new features, updates, and product benefits. Collaborate with customer success to ensure seamless onboarding and customer retention strategies.
- Performance Tracking & Optimization: Use data-driven insights to measure the effectiveness of product marketing efforts, optimize campaigns, and improve the overall customer journey across both platforms.
Requirements
Prior Experience & Requirements
- Experience: 2 years of experience in product marketing, ideally within B2B SaaS.
- Product Marketing Knowledge: Proven track record of successfully launching and marketing a SaaS product, focusing on adoption/revenue metrics, preferably within a multi-product, international environment.
- Desirable: Education Sector Knowledge: understanding the challenges schools, educators, and administrators face is a plus.
- Sales Enablement Skills: Experience developing sales collateral that effectively communicates product value and drives customer acquisition and retention.
- Analytical & Data-Driven: ability to analyze market data, customer insights, and product performance to inform marketing strategies.
- Cross-Functional Collaboration: Ability to work seamlessly with product, sales, customer experience, and marketing teams, ensuring alignment and consistent messaging.
- Strong Communication Skills: Excellent written and verbal communication skills, with the ability to create clear, concise, and compelling content.
Benefits
- Compensation - Competitive salary and opportunities for career development (B2B)
- Learning - We encourage continued education, providing an online learning platform, unlimited book purchases, and diverse internal and external training programs.
- Team - Friendly atmosphere, group activities, and corporate events
- Equipment - MacBook Pro or another laptop of your specification, peripherals, and displays included
- Office space - Small but cozy office in Krakow for your convenience
ABOUT FARIA EDUCATION GROUP
For over 15 years, Faria Education Group has deeply understood the needs of schools, leveraging extensive experience in education. Our dedication to reaching every learner and inspiring every educator has supported over 10,000 schools and 4 million students across 155 countries. We are committed to driving transformative experiences for learners, educators, and families globally.
Our integrated SaaS solutions suite supports all aspects of curriculum management (Atlas), teaching and learning (ManageBac), admissions (OpenApply), and school-to-home communications (SchoolsBuddy). With an unwavering commitment to innovation, our technology meets rigorous data protection and security standards, ensuring first-class training and support.
Through our innovative online schools (Pamoja and Wolsey Hall), we provide comprehensive educational experiences with IB Diploma and Cambridge online courses, delivering high-quality education to schools and homes worldwide.
Join us in our commitment to transforming education and empowering communities worldwide.
https://www.faria.org/careers
